The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video marketers. While short, funny videos go viral, video marketers should consider these other formulas for success.
From now on, non-profit organisations will strive to meet the benchmarks it set On April 20 hundreds of thousands of young activists worldwide covered the walls of their town with posters of Joseph Ko...
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In the end, the real impact of this phenomenon is not what it tells us about Joseph Kony, the LRA or the resolution of that conflict, but what it reveals about the new digital modes of mobilisation of Western youth, the way it redefines - via social media – its relationship to the world and the subsequent transformation of the humanitarian and fund-raising industry.
Kony 2012 Great Debate: Does The Campaign Create Effective Social Change?Huffington PostIn this case, we're asking the question "Does the 'Kony 2012' campaign do enough to create effective social change?
The Guardian (blog)Kony 2012: the reactionThe Guardian (blog)During the blog last week the readers led us to the Ugandan sources that became the voices of the domestic backlash against the Kony 2012 campaign.
KONY 2012: How to make a campaign go viral. Posted in Social Media. If you haven't seen the viral and somewhat controversial KONY 2012 video, you may be living under a social media-deprived rock. After being released ...
Why do videos go viral? The success of the Kony 2012 documentary has a lot of filmmakers and activists pondering this very question. Racking over 50 million views on YouTube since Monday (and over 14 million views on Vimeo) the documentary is the...
Updated Saturday 12:00 p.m. ET: SAN DIEGO – The maker of an Internet film gone viral that calls for the arrest of Ugandan rebel leader Joseph Kony has been hospitalized in California following an "unfortunate incident" that ...
Having said all that, I think it's more useful to ask what the Invisible Children's campaign did to make the most viral video of history. ... We've all seen the studies that short videos get more traffic.
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