Kony 2012 case study
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Kony 2012 case study
Why Kony 2012 got such a great record of viewers?
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Immortal Technique Talks Kony 2012, Trayvon, Illuminati, Aliens, End Of World w/ TRUTHISSCARY.COM

TIS catches up with rapper & activist Immortal Technique as he talks about humans being distracted, the killing of Trayvon Martin, Kony 2012, an end of the w...
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Kony 2012: Lessons for Video Marketers

The phenomenal success of the “Kony 2012” film shatters some myths about viral videos and teaches some other important lessons for video marketers. While short, funny videos go viral, video marketers should consider these other formulas for success.
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Kony 2012: 100 million views for a non-event?

Kony 2012: 100 million views for a non-event? | Kony 2012 case study | Scoop.it
From now on, non-profit organisations will strive to meet the benchmarks it set On April 20 hundreds of thousands of young activists worldwide covered the walls of their town with posters of Joseph Ko...

 

key point - excerpt:

In the end, the real impact of this phenomenon is not what it tells us about Joseph Kony, the LRA or the resolution of that conflict, but what it reveals about the new digital modes of mobilisation of Western youth, the way it redefines - via social media – its relationship to the world and the subsequent transformation of the humanitarian and fund-raising industry.

 

mirmilla:

how to disagree?

 

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How to teach... Kony 2012

How to teach... Kony 2012 | Kony 2012 case study | Scoop.it
This week the Guardian Teacher Network has resources to help pupils explore the issues behind the recent viral video about Ugandan warlord Joseph Kony...
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Kony 2012 Supporters Have Been Duped

Kony 2012 Supporters Have Been Duped | Kony 2012 case study | Scoop.it
Invisible Children’s viral video campaign manipulated millions to suddenly care about Uganda. The video is irresponsible, exploitative, and self-glorifying.
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KONY 2012: Part II - Beyond Famous

Participate in Cover the Night - http://www.kony2012.com/ Learn More about Invisible Children - http://www.invisiblechildren.com/ KONY 2012: Part II -- Beyon...
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Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’ | Kony 2012 case study | Scoop.it
On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious...

 

 

Social Media’s Critical Role in Awareness & Viral Spread

 

Source: Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’ http://www.reelseo.com/young-adults-viral-kony/#ixzz1qu7bXVjD
©2008-2011 ReelSEO.com Online Video Guide

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KONY 2012: State Propaganda for a New Generation | Pakalert Press

KONY 2012: State Propaganda for a New Generation | Pakalert Press | Kony 2012 case study | Scoop.it
Unknown Tech Company Defies FBI In Mystery Surveillance Case ...
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Kony 2012 Great Debate: Does The Campaign Create Effective Social Change? - Huffington Post

Kony 2012 Great Debate: Does The Campaign Create Effective Social Change? - Huffington Post | Kony 2012 case study | Scoop.it
Kony 2012 Great Debate: Does The Campaign Create Effective Social Change?Huffington PostIn this case, we're asking the question "Does the 'Kony 2012' campaign do enough to create effective social change?
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Kony 2012: the reaction - The Guardian (blog)

Kony 2012: the reaction - The Guardian (blog) | Kony 2012 case study | Scoop.it
The Guardian (blog)Kony 2012: the reactionThe Guardian (blog)During the blog last week the readers led us to the Ugandan sources that became the voices of the domestic backlash against the Kony 2012 campaign.
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KONY 2012: How to make a campaign go viral. | Morningstar ...

KONY 2012: How to make a campaign go viral. Posted in Social Media. If you haven't seen the viral and somewhat controversial KONY 2012 video, you may be living under a social media-deprived rock. After being released ...
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Documentarians: KONY 2012 Achieved Its Goal

Documentarians: KONY 2012 Achieved Its Goal | Kony 2012 case study | Scoop.it
A SXSW panel of documentary makers addressed the effectiveness of KONY 2012 as social documentary.
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What Have We Learned From #StopKony?

What Have We Learned From #StopKony? | Kony 2012 case study | Scoop.it
Ricki Stern, Laura Poitras, Alrick Brown, Ted Braun and others give their thoughts on the #StopKony phenomenon.
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Kony 2012 | Know Your Meme

Kony 2012 | Know Your Meme | Kony 2012 case study | Scoop.it

A very interesting analysis of Kony 2012 campaign.

 

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KIDS REACT TO KONY 2012

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Child abductee featured in Kony 2012 defends film's maker against criticism

Child abductee featured in Kony 2012 defends film's maker against criticism | Kony 2012 case study | Scoop.it
Ugandan Jacob Acaye says world needs to know about war waged by Joseph Kony that is still going on elsewhere in Africa...
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Lactivists Forget KONY 2012 RSVP on 4/20 | Tripped Media

Lactivists Forget KONY 2012 RSVP on 4/20 | Tripped Media | Kony 2012 case study | Scoop.it
So, nobody actually went out and did anything on 4/20 for KONY 2012. Lactivists at their finest. Like this if you agree.
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How Does the 'Kony 2012' Phenomenon Illustrate 'Why Videos Go Viral'?

How Does the 'Kony 2012' Phenomenon Illustrate 'Why Videos Go Viral'? | Kony 2012 case study | Scoop.it
Why do videos go viral?  The success of the Kony 2012 documentary has a lot of filmmakers and activists pondering this very question.  Racking over 50 million views on YouTube since Monday (and over 14 million views on Vimeo) the documentary is the...
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How Technology Is Helping Kony Victims in Uganda

How Technology Is Helping Kony Victims in Uganda | Kony 2012 case study | Scoop.it
THARCE-Gulu, is using non-medical integrative therapy, notably film making and computer education, to heal victims of Joseph Kony in northern Uganda.
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…My heart's in Accra » Unpacking Kony 2012

…My heart's in Accra » Unpacking Kony 2012 | Kony 2012 case study | Scoop.it
Initially interested in the conflict in Darfur, the filmmakers traveled instead to northern Uganda and began documenting the night commute and the larger northern Ugandan conflict. The image ...
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Prison Planet.com » KONY 2012: State Propaganda for a New ...

Prison Planet.com » KONY 2012: State Propaganda for a New ... | Kony 2012 case study | Scoop.it
KONY 2012 is less of a documentary than it is a highly efficient infomercial that is tailor-made for the Facebook generation, using state-of-the-art marketing techniques to make its point. Young ...
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U.S. News - Exhaustion blamed for 'irrational' behavior by 'Kony ...

U.S. News - Exhaustion blamed for 'irrational' behavior by 'Kony ... | Kony 2012 case study | Scoop.it
Updated Saturday 12:00 p.m. ET: SAN DIEGO – The maker of an Internet film gone viral that calls for the arrest of Ugandan rebel leader Joseph Kony has been hospitalized in California following an "unfortunate incident" that ...
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'Kony 2012' Filmmaker Arrested: Public Masturbation, Drunk ...

'Kony 2012' Filmmaker Arrested: Public Masturbation, Drunk ... | Kony 2012 case study | Scoop.it
KONY 2012 is less of a documentary than it is a highly efficient infomercial that is tailor-made for the Facebook generation, using state-of-the-art marketing techniques to make its point. Young ...
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Seven Lessons from Kony 2012 - e.politics

Having said all that, I think it's more useful to ask what the Invisible Children's campaign did to make the most viral video of history. ... We've all seen the studies that short videos get more traffic.
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Kony 2012, My Children, and Post-Colonial Sentimentality - Brainstorm - The Chronicle of Higher Education

Kony 2012, My Children, and Post-Colonial Sentimentality - Brainstorm - The Chronicle of Higher Education | Kony 2012 case study | Scoop.it

Kony 2012, My Children, and Post-Colonial Sentimentality (...) Teens around the country, including my own, are fired up to “do something.”

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