Kony 2012 case study
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Realtà virtuale: Ci si può ammalare di internet? Popolarità e disordini da dipendenza “elettrica”

Realtà virtuale: Ci si può ammalare di internet? Popolarità e disordini da dipendenza “elettrica” | Kony 2012 case study | Scoop.it
di Anna Chiara Sardella Sono tutti d’accordo nell’affermare che qualsiasi cosa se assunta in eccesso crea dipendenza. E che dire se quel “qualcosa” entra a far parte delle nostre vite fino al...
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Kony 2012 case study
Why Kony 2012 got such a great record of viewers?
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Invisible Children soldiers on with KONY 2012 campaign as warlord is in hiding

Invisible Children soldiers on with KONY 2012 campaign as warlord is in hiding | Kony 2012 case study | Scoop.it
It’s been more than a year since the video “KONY 2012” went viral on the Internet and brought slacktivism into the public spotlight, but the group missed its goal of bringing murderous African warlord Joseph Kony to justice by the end of last year.
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Jason Russell: Kony2012 and the fight for truth

Jason Russell: Kony2012 and the fight for truth | Kony 2012 case study | Scoop.it
In March 2012, a US charity launched a film to highlight the barbarity of a Ugandan warlord that became a viral hit. The organiser explains to Carole Cadwalladr why his campaign must continue
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What happened to KONY 2012?

One year ago, we launched an online campaign called KONY 2012. It was an experiment to see if the world would unite and care about crimes committed by Joseph Kony,…
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Kony 2012, un anno dopo

Kony 2012, un anno dopo | Kony 2012 case study | Scoop.it
Un anno dopo la pubblicazione del video Kony 2012, un bilancio dei successi e dei fallimenti della campagna di Invisible Children.
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Remember Kony 2012? Well, it's 2013. What happened?

Remember Kony 2012? Well, it's 2013. What happened? | Kony 2012 case study | Scoop.it
THE organisation which urged grassroots campaigners to help take down the African warlord Joseph Kony made nearly $20 million last year with its Kony 2012 campaign.
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'Gangnam Style' to 'Kony 2012:' This year's top viral videos

'Gangnam Style' to 'Kony 2012:' This year's top viral videos | Kony 2012 case study | Scoop.it
With a K-pop sensation and a film about an African warlord among them, 2012's viral sensations are as varied as they are compelling.
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Come 'Kony 2012' è diventato virale: numeri e timeline di Kony 2012 [INFOGRAFICA] - YouTube Marketing

Come 'Kony 2012' è diventato virale: numeri e timeline di Kony 2012 [INFOGRAFICA] - YouTube Marketing | Kony 2012 case study | Scoop.it
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Kony 2012, essi vivono. E tornano

Kony 2012, essi vivono. E tornano | Kony 2012 case study | Scoop.it

Il gruppo di Invisible Children torna alla carica con un nuovo video...

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mirmilla's comment, November 28, 2012 11:40 AM
Thanks to Kimberly
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Hidden costs of funding

Hidden costs of funding | Kony 2012 case study | Scoop.it
Two of the documentary world's most respected commissioners have spoken out against third-party funding of documentaries. Clive Whittingham looks at the issues.
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The Kony-ification of Pussy Riot

The Kony-ification of Pussy Riot | Kony 2012 case study | Scoop.it
How Western interest in their story risks both misunderstanding the group's mission and misdirecting attention away from the dire challenges Russian political activists now face.
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Realtà virtuale: Ci si può ammalare di internet? Popolarità e disordini da dipendenza “elettrica”

Realtà virtuale: Ci si può ammalare di internet? Popolarità e disordini da dipendenza “elettrica” | Kony 2012 case study | Scoop.it
di Anna Chiara Sardella Sono tutti d’accordo nell’affermare che qualsiasi cosa se assunta in eccesso crea dipendenza. E che dire se quel “qualcosa” entra a far parte delle nostre vite fino al...
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How to Make Your Viral Video Go 'Kony2012' Crazy

How to Make Your Viral Video Go 'Kony2012' Crazy | Kony 2012 case study | Scoop.it
That Kony2012 viral video achieved historic numbers. But if your CMO is gunning for big-time online marketing campaigns, they need the CIO's help to succeed.
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The 10 Most Ripped-Off Viral Ads Of All Time

The 10 Most Ripped-Off Viral Ads Of All Time | Kony 2012 case study | Scoop.it
These are the most shared and talked about viral ads of all time. ...

 

First place: Kony 2012 (see slide n. 10)

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Kony 2012, one year later | Q with Jian Ghomeshi | CBC Radio

Kony 2012, one year later | Q with Jian Ghomeshi | CBC Radio | Kony 2012 case study | Scoop.it
One year ago, a little video called Kony 2012 became the most viral in history. The goal behind the video was to draw attention to Lord's Resistance Army leader Joseph Kony's war crimes.

 

Radio Program

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Kony 2012, un anno dopo: successo o fallimento?

Kony 2012, un anno dopo: successo o fallimento? | Kony 2012 case study | Scoop.it
Un anno fa usciva il discusso video della campagna di Invisible Children per fermare il guerrigliero ugandese. Cosa è successo da allora?
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The Guy Behind The KONY 2012 Video Finally Explains How Everything Went So Weird

The Guy Behind The KONY 2012 Video Finally Explains How Everything Went So Weird | Kony 2012 case study | Scoop.it
First interview since his public meltdown.
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Whatever happened to Kony 2012?

Whatever happened to Kony 2012? | Kony 2012 case study | Scoop.it
The Kony2012 filmmakers have failed in their purpose of bringing justice to the warlord's young victims.

 

by Aljazeera.com

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Kony 2012 – the anti-LRA video that went viral

Kony 2012 – the anti-LRA video that went viral | Kony 2012 case study | Scoop.it
Les Roopanarine: A video about the Lord's Resistance Army used limited resources with verve and imagination to make a big impact
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Transmedia Generation Prague - Henry Jenkins: Transmedia Generation

Talk given at Transmedia Generation Prague: On Empowered and Impassioned Audiences in the Age of Media Convergence with Henry Jenkins June 18, Charles Univer...

mirmilla's insight:

Henry Jenkins talks about Invisible Children and their campaign: from 4 minutes & 27 seconds up to 13' 52".

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Kony 2012 and The Power of Social Media

Kony 2012 and The Power of Social Media | Kony 2012 case study | Scoop.it
How Kony 2012 Saw Success Through Social Media...
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Marcus Hamlin's curator insight, April 19, 4:50 PM

the impact of social media can have on a topic of this matter. if it wasn't for twitter this may have taking longer than it did for the world to find out about the video from invisible children. social media today has become so much more a part of each and every person's daily life. everyone uses some sort of social media outlet, I myself have three that I use and check on a daily basis. I know some people that have five that stay with their hand and faces glued to their phones all day long. it makes it easier to get information out compared to having to make a phone call to everyone or mail out a mass letter. 

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KONY 2012 At UT: Too Late and Ineffective

KONY 2012 At UT: Too Late and Ineffective | Kony 2012 case study | Scoop.it
As I walked to class last week I noticed a banner in Plant Hall announcing that there would be an Invisible Children presentation on campus. It was to be held in Reeves Theater on Tuesday, Sept. 18.
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'Kony 2012': Guerrilla Marketing

'Kony 2012': Guerrilla Marketing | Kony 2012 case study | Scoop.it
How Invisible Children, a San Diego nonprofit, turned the hunt for African warlord Joseph Kony into a marketing sensation...
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from Twitter: Africa needs a new Mandela ...

Maybe this is the conclusion of #Kony2012...

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Deconstructing the #Kony2012 Social Media Spin: “This Changes Everything” – ChangemakerNetwork :: #SocialGood 2.0

Deconstructing the #Kony2012 Social Media Spin: “This Changes Everything” – ChangemakerNetwork :: #SocialGood 2.0 | Kony 2012 case study | Scoop.it

excerpt:

[the hope is that] this blog helps give perspective to this phenomenal media happening, especially as a response to the wild criticisms out there. #Kony2012 will no doubt be studied in the realms of film, marketing, entertainment and nonprofits; regardless of how people see IC or their programmes, it definitely “changes everything”.

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