Inbound marketing has the potential to deliver some really good leads for the sales force (and it does), but it won’t be truly efficient until we can do a better job of identifying which names on our list are sales-ready prospects and which leads need to be nurtured.
To help your salespeople sell more effectively in an inbound marketing world, check out...
Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company’s inbound marketing? Here’s an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great information in a very concise, easy to read format.
Traditional outbound marketing is focused on cold calls, direct mail, print ads, billboards, email blasts, speaking engagements, etc. Outbound marketing is a means to achieve name recognition. It enables your company to get in front of anyone who sees your marketing piece, whether they need your product/service, or not. It is hoped that your outbound marketing efforts will pique the interest of someone who then contacts you. Of, course, the ultimate goal is to have the person who sees this, engage you or purchase your product.
Inbound Marketing Inbound Marketing is a focused approach, used to entice qualified leads into your sales funnel instead of focusing on getting the attention of prospects who aren’t interested in what you do. Inbound marketing can be used to target your audience rather than scatter your message among the masses.
Learning how to properly use social media marketing for your inbound marketing efforts is essential to your success. If you, or your CEO, think social media is a fad, think again. Social media is a fundamental shift in the way businesses of all types are generating revenue. Huge numbers of people are accessing social networks every day.
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.
Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up.
Revenue Performance Management, or RPM, is a strategy that shatters outdated practices for B2B marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small.
381 Million Foursquare Check-ins in 2010: Check out the latest data on Foursquare users. ... Actionly works across various social media channels such as Twitter, Facebook, Flickr, YouTube, Google Buzz, Blogs and News.
Andere werden in diesem Jahr allerdings deutlich aufholen: Mobile Optimierung, ROI-Analyse und Marketing Automation werden zwar noch nicht so oft eingesetzt – für viele Unternehmen gewinnen sie aber zunehmend an ...
Curation tools help pull, repurpose and publish content to create an...
***** Great suggestion from Therese Torris. Many tools I know and use, but many more I've never herd of but that sound interesting and helpful. Brands need to be or become authorities.
Some brands will have the authority high ground others will need to hustle. No matter where your brand currently fits on the authority scale there is more STUFF to curate than can be comfortably managed so tools will make the difference.
BTW curation is the key to authority because you can't create enough content to achieve authority status. Google requires curation so curation it will be :). Thanks, Marty
Digital Vision winner Allison Saur applies her insight into Native American tribal practices to create a template for the construction and maintenance of culture in virtual communities.
In the second of her three reports, Digital Tribes II: Community Culture, released today, Saur describes the difference between community and audience building, and outlines specific tools for developing and strengthening a community through techniques such as creating shared narratives, values, belief systems, and ritual.
The following is an overview written by Saur outlining the second part of her series. READ MORE.
Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]
Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.
Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.