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Content Marketing on Pinterest: 5 Inspiring Examples

Content Marketing on Pinterest: 5 Inspiring Examples | Kontextb2b | Scoop.it
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Kontextb2b
A content curation about content marketing.
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SEO und Content – ein Meinungsspiegel internationaler SEO und Content Marketing Experten - exploreB2B

SEO und Content – ein Meinungsspiegel internationaler SEO und Content Marketing Experten - exploreB2B | Kontextb2b | Scoop.it
 Dabei ist das Zusammenspiel von Inhalten, Social Media und Suchmaschinen ein komplexes Gebilde. Die Methoden und Vorgehensweisen entwickeln sich, teilweise haben Best Practices von Gestern ...
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How to Make Content the Voice of Strategy

How to Make Content the Voice of Strategy | Kontextb2b | Scoop.it
Content is how you give your marketing strategy a voice and, because of that, you must take a strategic and systematic approach to how your content is developed
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Top 10 Challenges Marketers Face

What's YOUR biggest marketing opportunity?

Via Content Marketing Labs
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Video Content Marketing With YouTube

Video Content Marketing With YouTube | Kontextb2b | Scoop.it

"Road test” new TV spots on YouTube before you pay for airtime.


Via contentmarketingdigest
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Content Marketing on Pinterest: 5 Inspiring Examples

Content Marketing on Pinterest: 5 Inspiring Examples | Kontextb2b | Scoop.it
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Discover what is the State of SEO in 2012 accordingly to some of the most renown SEOs and Web Marketers.

Discover what is the State of SEO in 2012 accordingly to some of the most renown SEOs and Web Marketers. | Kontextb2b | Scoop.it

 

 

Google Updates, Knowledge Graph, Author Rank, Schema.org, Google+ and the Plus-ification of G.

 

Since July 29th, the last day of MozCon 2011, many things have changed in the Search Industry and in our profession as SEOs:

 

1) Panda got global (ruining half the world's vacations last August), and actually, we are at its release 3.7;

 

2) A Penguin has been unleashed free to kill any site with an over optimized link profile;

 

3) Google decided that only keywords referrals from organic searches were private;

 

4) Google started an aggressive monetization policy in strong industries' verticals (Flight, Hotels, Cars...), making even thinner the presence of organic results above the fold;

 

5) The Knowledge Graph had been released;

 

6) Google+, with some hiccups, has started having some traction and surely an increasing importance from an SEO point of view;

 

7) We all started talking about Author Rank;
And we are still discussing about the relevance of Social Graph in the SERPs;

 

8) Bing has improved its pro SEOs policy considerably;
Mobile and its importance also for SEO is not a niche for fews early adopters anymore.

 

Read Full interviewees Here: http://www.seomoz.org/blog/road-to-mozcon-the-state-of-seo-in-2012


Via Antonino Militello
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Train Salespeople to make salesconversion of Inbound Marketing Leads More Effective

Train Salespeople to make salesconversion of  Inbound Marketing Leads More Effective | Kontextb2b | Scoop.it

Inbound marketing has the potential to deliver some really good leads for the sales force (and it does), but it won’t be truly efficient until we can do a better job of identifying which names on our list are sales-ready prospects and which leads need to be nurtured.

 

To help your salespeople sell more effectively in an inbound marketing world, check out...

[read full article http://j.mp/qgrZpF]


Via Giuseppe Mauriello
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How Inbound Marketing is different from traditional Marketing [Infographic]

How Inbound Marketing is different from traditional Marketing [Infographic] | Kontextb2b | Scoop.it

Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company’s inbound marketing? Here’s an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great information in a very concise, easy to read format.

 

Outbound Marketing

Traditional outbound marketing is focused on cold calls, direct mail, print ads, billboards, email blasts, speaking engagements, etc. Outbound marketing is a means to achieve name recognition. It enables your company to get in front of anyone who sees your marketing piece, whether they need your product/service, or not. It is hoped that your outbound marketing efforts will pique the interest of someone who then contacts you. Of, course, the ultimate goal is to have the person who sees this, engage you or purchase your product.

 

Inbound Marketing
Inbound Marketing is a focused approach, used to entice qualified leads into your sales funnel instead of focusing on getting the attention of prospects who aren’t interested in what you do. Inbound marketing can be used to target your audience rather than scatter your message among the masses.

 

Learning how to properly use social media marketing for your inbound marketing efforts is essential to your success. If you, or your CEO, think social media is a fad, think again. Social media is a fundamental shift in the way businesses of all types are generating revenue. Huge numbers of people are accessing social networks every day. 

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Klout + Gamification = Extra Perks for Influencers?

Klout + Gamification = Extra Perks for Influencers? | Kontextb2b | Scoop.it
Klout has announced a deal with gamification platform Badgeville that could let marketers reward those with high Klout scores.
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Gamification

Gamification...
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Demystifying social media | McKinsey Quarterly

Demystifying social media | McKinsey Quarterly | Kontextb2b | Scoop.it

As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways.


Via Gianluigi Cuccureddu, Ralph Schneider
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Revenue Performance Management: Making The Top Line Top Priority #Infographic

Revenue Performance Management: Making The Top Line Top Priority #Infographic | Kontextb2b | Scoop.it

Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up.

 

Revenue Performance Management, or RPM, is a strategy that shatters outdated practices for B2B marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small.


Download / Embed - http://bit.ly/IKNJXk ;


Via maxOz
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maxOz's comment, May 5, 2012 2:19 AM
My pleasure Alessio x
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8 Social Media News Stories You May Have Missed | Social Grower

8 Social Media News Stories You May Have Missed | Social Grower | Kontextb2b | Scoop.it
381 Million Foursquare Check-ins in 2010: Check out the latest data on Foursquare users. ... Actionly works across various social media channels such as Twitter, Facebook, Flickr, YouTube, Google Buzz, Blogs and News.

Via Gerrit Bes
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E-Mail Marketing Trends im E-Commerce 2014 | Mittelstand ...

E-Mail Marketing Trends im E-Commerce 2014 | Mittelstand ... | Kontextb2b | Scoop.it
Andere werden in diesem Jahr allerdings deutlich aufholen: Mobile Optimierung, ROI-Analyse und Marketing Automation werden zwar noch nicht so oft eingesetzt – für viele Unternehmen gewinnen sie aber zunehmend an ...
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Total Content System

Total Content System | Kontextb2b | Scoop.it
As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning.
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Put Person Back in Content Marketing Personas: 10 Easy Steps

Put Person Back in Content Marketing Personas: 10 Easy Steps | Kontextb2b | Scoop.it
Find out how to put the "person" back in contact marketing personas by walking through practical ways to understand exactly what your customer wants to consume.

Via Fabrizio Faraco
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Video Curation - How To

Video Curation - How To | Kontextb2b | Scoop.it

Many people have asked me about creating a Video Curation Course. Here is what is happening around that . . . 


Via themezoom
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Mitarbeiter werden zu einer neuen Kommunikations-Drehscheibe

Mitarbeiter werden zu einer neuen Kommunikations-Drehscheibe | Kontextb2b | Scoop.it

Unternehmen müssen Auswirkungen der veränderten Kommunikationssituation reflektieren und Konzepte entwickeln, die Kommunikationspower der Mitarbeiter konstruktiv zu nutzen.

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Content curation can help brands increase their visibility and their customer engagment.

Content curation can help brands increase their visibility and their customer engagment. | Kontextb2b | Scoop.it

Curation tools help pull, repurpose and publish content to create an...

***** Great suggestion from Therese Torris. Many tools I know and use, but many more I've never herd of but that sound interesting and helpful. Brands need to be or become authorities.

Some brands will have the authority high ground others will need to hustle. No matter where your brand currently fits on the authority scale there is more STUFF to curate than can be comfortably managed so tools will make the difference.

BTW curation is the key to authority because you can't create enough content to achieve authority status. Google requires curation so curation it will be :). Thanks,
Marty


Via Martin (Marty) Smith
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Inbound Marketing Vs. Outbound Marketing

Inbound Marketing Vs. Outbound Marketing | Kontextb2b | Scoop.it

Auch eine Art Infografik.


Via martine hunter
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Gründe Google+ geschäftlich zu nutzen | Infographik

Gründe Google+  geschäftlich zu nutzen | Infographik | Kontextb2b | Scoop.it

Liefert Google+ für kleine und mittelständische Unternehmen die geschäftsrelevanteren Ergebnisse?


Via John van den Brink
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Why Gamification Can't Be Stopped

Gamification is spreading to all aspects of everyday life. One of its earliest evangelists explains the industry's appeal and evolution.
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Digital Vision report: building a community culture

Digital Vision report: building a community culture | Kontextb2b | Scoop.it
Digital Vision winner Allison Saur applies her insight into Native American tribal practices to create a template for the construction and maintenance of culture in virtual communities.

 

In the second of her three reports, Digital Tribes II: Community Culture, released today, Saur describes the difference between community and audience building, and outlines specific tools for developing and strengthening a community through techniques such as creating shared narratives, values, belief systems, and ritual.

 

The following is an overview written by Saur outlining the second part of her series. READ MORE.

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10 Awesome Free Tools To Make Infographics

10 Awesome Free Tools To Make Infographics | Kontextb2b | Scoop.it

Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]

 

Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.

 

Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.

 

Read more: http://bit.ly/K0s4LL


Via Martin Gysler, John van den Brink, Mike Ellsworth, Scott Scanlon
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Content Marketing Is Not a Shiny Object or an Add-On

Content marketing is anything but a shiny object. If it isn't the focus of your marketing program, you're doing it wrong.


Via Fabrizio Faraco
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