Isn’t creativity some extraordinary quality that requires high intelligence and giftedness? Not really.
Shakespeare’s metaphors are the paragon of creativity. “Love is a smoke made with the fume of sighs”. “Adversity’s sweet milk, philosophy.” “There’s daggers in men’s smiles.” Such metaphors become obvious when you see them but they’re very hard to invent, which is one reason why Shakespeare is regarded as a literary genius. To create such metaphor he had to see a succession of clever analogies. When he writes “There’s daggers in men’s smiles, “ he is not talking about daggers or smiles. Daggers are analogous to ill intent, and men’s smiles are analogous to deceit. Two clever analogies in only five words! At least that is how I interpret it. Poets have the gift of correlating seemingly unrelated words or concepts in manners that illuminate the world in new ways. They create unexpected analogies as a means of teaching higher-level structure.