A new study out of Pew Research Center shows how Americans view the future of tech and what they're not quite ready for.
Americans are hopeful about the future of technology. But don’t release the drones just yet. And forget meat grown in a petri dish.Pushing new tech on a public that isn’t ready can have real bottom-line consequences.
That’s the takeaway from a new study released by the Pew Research Center looking at how U.S. residents felt about possible high-tech advances looming in the not-too-distant future. Overall, a decisive majority of those surveyed believed new tech would make the future better. At the same time, the public doesn’t seem quite ready for many of the advances companies like Google and Amazon are pushing hard to make real.
If the stigma surrounding Google Glass (or, perhaps more specifically, “Glassholes”) has taught us anything, it’s that no matter how revolutionary technology may be, ultimately its success or failure ride on public perception. Many promising technological developments have died because they were ahead of their times. During a cultural moment when the alleged arrogance of some tech companies is creating a serious image problem, the risk of pushing new tech on a public that isn’t ready could have real bottom-line consequences.