Companies that can spot megatrends before their rivals gain great competitive advantages.
magine a future where concerns about sustainability and the environment have given way to worries about individual health and wellbeing.
Investors would shy away from "green" solution to instead focus on so-called "smart" products and technologies, such as digital assistants - ranging from portable screens to vehicles or robots - that help individuals in their everyday lives.
These "smart" technologies can help business too, of course, as they help cement a community of four or five billion people who will be connected to each other via the internet, each and every one of them a potential customer.
As such, a technological revolution is under way, where gadgets, large and small, are changing society. And this stuff is not make-believe any more. In a decade or so, much of this will have become reality.
But how will we get there? How will society change along the way, whether at the local or the global level?
Many companies are still trying to work out how they should respond to global trends, such as the dramatic rise of China's economic and political power, or even to the need for strategic takes on issues such as e-commerce or the rise of social media.