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Three careers that will dominate social media (and it’s not what you think)

Three careers that will dominate social media (and it’s not what you think) | Knowledgists Knowledge | Scoop.it
The transformation to a social organization will take new skill sets. Marketing? PR? No. Think again.
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How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | Knowledgists Knowledge | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


Via Antonino Militello
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Phoenix SEO Services's curator insight, February 14, 11:16 AM


Scottsdale Arizona SEO search engine firm Webspand is a great Phoenix digital marketing agency that offers international S.E.O. services as well as Dubai, NYC, Phoenix, and Las Vegas website design.  Our media buying strategists will manage all of your social media marketing campaigns and your inbound SEO optimization strategies.  We build authority websites based on content marketing and link building.

Parmveer Singh's curator insight, February 15, 9:01 PM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 8:34 AM

Just the kind if information to help you grow your business.

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CX Journey™: The Omnichannel Customer Service Gap

CX Journey™: The Omnichannel Customer Service Gap | Knowledgists Knowledge | Scoop.it
In today's post, I present some of the highlights from Zendesk's recent Omnichannel Customer Service Study. Omnichannel is alive and not so well!

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 29, 2013 4:33 PM

Key factors presented on customer service, but Annette's closing statement is critical since it is all about the ongoing customer experience:

 

Fundamentally businesses must work harder to create a seamless service experience for customers [across all channels]. The customer journey doesn’t simply stop at the checkout, but carries on for many years to come.

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Strategies & Solutions for Improving Customer Experiences - Destination CRM

Strategies & Solutions for Improving Customer Experiences - Destination CRM | Knowledgists Knowledge | Scoop.it
Strategies & Solutions for Improving Customer Experiences Destination CRM In this Best Practices Guide to Customer Experience Management (CXM), we present 13 recommendations from some of the top solution providers in the field, which will help...

Via Fred Zimny
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Ela Daffa's curator insight, November 2, 2013 8:37 AM

AMAZING, THANKS

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Sir Stuart Rose Believes Retail Needs to Innovate to Survive

Sir Stuart Rose Believes Retail Needs to Innovate to Survive | Knowledgists Knowledge | Scoop.it
Sir Stuart Rose has been in the retail business for over 40 years now, even being knighted for his contribution to the British retail industry. So, when he

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Eric_Determined / Eric Silverstein's curator insight, October 22, 2013 1:04 PM

With a focus on retail, Sir Stuart Rose correctly highlights key points:

 

Don’t slip into the same mind-set you had pre-recessionInnovate now, not when everybody else begins doing soBend over backwards to deliver the experience your customers want – it’s no longer in your ballpark how to decide what to offer themFind that golden ground between old and young customers
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23 Free Sets Of Branding/ID Mockup Templates (PSD) To Present Your Company In a Modern Way

23 Free Sets Of Branding/ID Mockup Templates (PSD) To Present Your Company In a Modern Way | Knowledgists Knowledge | Scoop.it
In this competitive business world,presenting your company to your clients in a good way is the first step for the complete success.Whether you own a big company or a small one you need the establish a clear brand identity in your clients’...

Via Mark Strozier
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Dennis Staples's curator insight, October 14, 2013 11:57 AM

Templates for making presentations for camapigns!

Greg Correll's curator insight, October 17, 2013 9:03 AM

useful

Lori Wilk's curator insight, October 28, 2013 10:14 PM

It's great to have more tools to create presentations and to create professional-looking marketing collateral pieces #design #marketing #branding

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Top 7 Web Design Mistakes Small Businesses Make

Top 7 Web Design Mistakes Small Businesses Make | Knowledgists Knowledge | Scoop.it
At a time when internet sales growth is increasing at 10 times the rate of store sales, Small Business Owners focused on brick and mortar stores could be seriously limiting their growth potential.

Via Mark Strozier
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Mark Strozier's curator insight, October 8, 2013 1:50 PM

I'm in the process of redesigning my design business' website [again] and I've found this post helpful.


Funny, it seems like I've been redesigning my website since 2005.


I often use the term the cobbler's kids have no shoes, but by now the cobbler's kids are teenagers and they're walking on stumps of what used to be bare feet.


If you're redeveloping your site, let me know, maybe I could help you, you could help me and we'll both save ourselves from losing our minds.

Richard Stadler's curator insight, October 11, 2013 1:22 AM

Designers need to think of the business angle as well, not just create a masterpiece

Zhuo Chen's curator insight, October 14, 2013 7:37 PM
Though someone thinks these are common sense, it is necessary to be reminded all the time
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Make your website more attractive | A how to guide.

Make your website more attractive | A how to guide. | Knowledgists Knowledge | Scoop.it
There are a lot of things that every website owner should consider other than usability. This is because, the internet is an interactive platform and the u

Via Mark Strozier
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April L. Kirkwood, M.Ed.'s curator insight, October 20, 2013 9:47 AM

The emphasis here is marketing and the importance of the total picture incorporating theme, tone, and of course, curation.

Alexis Chontos's curator insight, October 26, 2013 8:28 AM

What do you think?

Lori Wilk's curator insight, October 28, 2013 10:17 PM
We need a constant source of new ideas- Thanks #design #marketing #websites
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How to: Create a Content Strategy (only 652 steps!)

How to: Create a Content Strategy (only 652 steps!) | Knowledgists Knowledge | Scoop.it
Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.

Via Neil Ferree
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Neil Ferree's curator insight, August 23, 2013 5:33 PM

Content Marketing in 652 Steps

Mike Donahue's curator insight, August 25, 2013 7:43 AM

A long article but stay with it. Every line contains useful info all the way tot he bottom.

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Improving UX with Customer Journey Maps

Improving UX with Customer Journey Maps | Knowledgists Knowledge | Scoop.it
An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.
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Fast Company

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The Google Social Signals Map You Didn't Know Existed | SEO and Social Media Marketing

The Google Social Signals Map You Didn't Know Existed | SEO and Social Media Marketing | Knowledgists Knowledge | Scoop.it
Social signals are the future of SEO as well as essential for the here and now. A little known and well-hidden social signals map released by Google in 2009 can help you build the most effective and efficient social SEO plan.
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The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Business 2 Community

The Future of Social Media: 50+ Experts Share Their 2013 Predictions | Business 2 Community | Knowledgists Knowledge | Scoop.it
The world of social media underwent major changes in 2012.  We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn...
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With Payvment's Fashionable Facebook Platform, Shopping Is Social Again

With Payvment's Fashionable Facebook Platform, Shopping Is Social Again | Knowledgists Knowledge | Scoop.it
About the "Baked In" series: Facebook CEO Mark Zuckerberg likes to say that social dynamics are going to work their way into every industry, and the companies of the future will be the ones that bake them in from the beginning, rather than slapping...
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Content Marketing in 2014: What You Need to Know

Content Marketing in 2014: What You Need to Know | Knowledgists Knowledge | Scoop.it

To keep up with the many changes like search engine updates and content marketing best practices, here we take a look at how content marketing has changed over the past five years and what you can expect in the next few to come.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 7, 2013 12:00 AM
Content Marketing has changed communication but Content Marketing itself has changed a lot. With social signals being blended with search results, this is a good recap if what should drive your content strategy in 2014. Pieces of advice which I'd like to build on include:- create for humans: humans (not robots) will or won't share your content, which in turn will impact search results. - share other people's content: it can not be only about you and you need to be a part of the conversation - not delivering a monologue.
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GameChangers: The World's Top Purpose-Driven Organizations - Forbes

GameChangers: The World's Top Purpose-Driven Organizations - Forbes | Knowledgists Knowledge | Scoop.it
GameChangers: The World's Top Purpose-Driven Organizations
Forbes
Organized by the Harvard College Social Innovation Collaborative, the Summit takes place on November 9th at Harvard University. ...

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Why Organizations Fail

Why Organizations Fail | Knowledgists Knowledge | Scoop.it

We've fostered generations of managers with robust analytical skills and poor social skills, and we don’t seem to think that matters.


Via Kenneth Mikkelsen
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Terence R. Egan's curator insight, November 16, 2013 5:05 AM

 

SUMMARY

 

For a long time, we believed that people were rational, logical agents, driven by self-interest, greed, and desire. In recent years, we have begun to realize that people have another driver that is of equal, if not greater, importance: the drive to be social.

 

The studies tell the story:

a)  Giving to charity activates the brain's reward system more than winning money.

b)  Painkillers like Tylenol relieve social pain the same way they relieve physical pain.

c)  Being socially rejected can lower your I.Q. score by 20% and cut your GRE score nearly in half.

d)  Seeing a friend regularly has the same effect on our well-being as making an extra $100,000.

e)  Volunteering to help others regularly produces the same increase in well-being as making an extra $50,000.

f)   When an employee meets a person who benefits from their work, that employee can double their productivity.

g)  People will pay $30,000 to be recognized as a high-status employee.

h)  And, finally, being socially connected is literally as good for your health as quitting smoking.

 

Social activity matters more than we have realized. Yet institutions and organizations, from political systems to hospitals, schools and corporations, have been built based on a different set of beliefs:

a)  that people are motivated by money,

b)  that physical -- not social -- health is most important

c)  and that social needs are "nice to have."

 

A boss who knows what his staff members really care about will be able to develop a better team environment.

 

We are deeply social beings, with social needs mattering more than physical needs in many situations. Maslow may have been wrong: Social may not be up the pyramid, it may be down at the base with physical needs. Until this insight makes its way into how we design our institutions, we may continue to see less than 30% of people in our organizations actively engaged in their work.

 

Cath Daley's curator insight, November 28, 2013 6:44 AM

Some of our long-held beliefs about human motivation may be wrong....

Cath Daley's curator insight, December 12, 2013 4:09 AM

and it really all comes down to the ability to be flexible with your communication so that you can interact with evryone in a way that reduces conflict and increases buy in.

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Make your website more attractive | A how to guide.

Make your website more attractive | A how to guide. | Knowledgists Knowledge | Scoop.it
There are a lot of things that every website owner should consider other than usability. This is because, the internet is an interactive platform and the u

Via Mark Strozier
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April L. Kirkwood, M.Ed.'s curator insight, October 20, 2013 9:47 AM

The emphasis here is marketing and the importance of the total picture incorporating theme, tone, and of course, curation.

Alexis Chontos's curator insight, October 26, 2013 8:28 AM

What do you think?

Lori Wilk's curator insight, October 28, 2013 10:17 PM
We need a constant source of new ideas- Thanks #design #marketing #websites
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How Many Fonts Does a Designer Really Need?

How Many Fonts Does a Designer Really Need? | Knowledgists Knowledge | Scoop.it
Have you ever thought how many fonts you really need and really use on a given project? Maybe 2 fonts will be enough or 100-200 fonts is not a limit for you?

Via Mark Strozier
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SmilingAnny's comment, June 19, 2013 12:48 AM
Mark thanks a lot for your kind words. It's great that somebody who knows a lot about fonts likes the article
ramil navidad's comment, July 13, 2013 3:12 PM
you can never have enough fonts in your library...i'm continually adding but more selective now these days
Karuna Karan's curator insight, October 1, 2013 5:14 AM

definately more than 2.. =)

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23 Free Sets Of Branding/ID Mockup Templates (PSD) To Present Your Company In a Modern Way

23 Free Sets Of Branding/ID Mockup Templates (PSD) To Present Your Company In a Modern Way | Knowledgists Knowledge | Scoop.it
In this competitive business world,presenting your company to your clients in a good way is the first step for the complete success.Whether you own a big company or a small one you need the establish a clear brand identity in your clients’...

Via Mark Strozier
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Dennis Staples's curator insight, October 14, 2013 11:57 AM

Templates for making presentations for camapigns!

Greg Correll's curator insight, October 17, 2013 9:03 AM

useful

Lori Wilk's curator insight, October 28, 2013 10:14 PM

It's great to have more tools to create presentations and to create professional-looking marketing collateral pieces #design #marketing #branding

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6 Smart, Easy Ways to Boost Your Company's Productivity

6 Smart, Easy Ways to Boost Your Company's Productivity | Knowledgists Knowledge | Scoop.it

Via Daniel Watson
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Angela Heath's curator insight, October 14, 2013 10:40 AM

We the business owners, directors and managers set the tone for excellence by our words and deeds.

Carly Farlow's curator insight, October 14, 2013 2:42 PM

Awesome article on productivity!

Tia Ribary's curator insight, October 29, 2013 10:54 AM

Increasing productivity means you get more with what you have. That's why I love improving efficiency so much. It does the same thing!

 

This article outlines 6 steps business owners and managers can take to do just that: do more with what thay have. And, I'm a bit torn...is #3 or #6 my favorite? They are both highly impacting, and I believe they are often overlooked.

 

My challenge to you: pick just one step to implement and watch how it impacts your business...in a great way!

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Optimizing Your Campaign for Gmail

Optimizing Your Campaign for Gmail | Knowledgists Knowledge | Scoop.it

Via Neil Ferree
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Neil Ferree's curator insight, August 20, 2013 10:29 AM

400 Million People use Gmail.


Did the New Gmail Tabs effect your open rate on your email marketing campaigns?


This is how to tell how many of your readers are using Gmail compliment of the guys at Aweber 

Michael Ehline's curator insight, August 28, 2013 8:35 PM

Great scoop from Neil Ferree

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Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling!

Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling! | Knowledgists Knowledge | Scoop.it

Via Karen Dietz, Fred Zimny
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Karen Dietz's comment, March 2, 2013 12:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment, March 4, 2013 7:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
Karen Dietz's comment, March 5, 2013 10:26 AM
Thank you so much Kala! You have made my day :)
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Big Data in the New Age of Real-time Retail | Big Data and Hadoop

Big Data in the New Age of Real-time Retail | Big Data and Hadoop | Knowledgists Knowledge | Scoop.it
Digital Folio provides a next-generation retail competitive intelligence network that leverages the power of the crowd to deliver near real-time retail product pricing and availability data to help businesses analyze and solve product pricing and...
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[Infographic] The Actions, Motivations and Influence of Brand Advocates « BzzAgent Blog – Social Marketing Insights

[Infographic] The Actions, Motivations and Influence of Brand Advocates « BzzAgent Blog – Social Marketing Insights | Knowledgists Knowledge | Scoop.it

BzzAgent's views on the fast-paced world of social marketing...


Via Nikka Turangan
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It's not the price, stupid. It is the value (proposition)

It's not the price, stupid. It is the value (proposition) | Knowledgists Knowledge | Scoop.it
Concentrate less on the product and more on the value you create for your customers. The customers care for the value proposition and how you fulfill it.

Via Fred Zimny
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