"The so-called enterprise social networking revolution, determined to transform business collaboration, is in a bind these days.
Social continues to manifest itself as cloned Facebook functionality grafted on every enterprise tool from SAP to Windchill.
Key example: most of the social enterprise demos have an interesting point of commonality – it’s not 3 minutes into any of the presentations, that someone points out where the like button is at.
Now think about that for a moment… Just what is the purpose of a like button in a business context? When’s the last time your boss asked you if you liked something? Dude, the new draft of the export control policy, I so like that bro! It’s obvious there’s a fundamental problem here."