"Collaboration tools enable people to discover and interact with, the
content, colleagues and communities,
that can help them get their jobs done.
Culture, Technology and Business Practices are evolving to adapt to today’s more social working environment
The first era of enterprise social was about collaborating more effectively by working more transparently and increasing participating via “social software”
With Purposeful Collaboration, “social” is built directly into the tools and business processes people use to get their jobs done"
Via Kenneth Mikkelsen