"When it comes to adoption, the initial resistance in the enterprise seems to be that social networking isn’t typically associated with working. To put it bluntly, there are laggards who think that if it’s “social,” it can’t be business. Changing the way we talk about it by using the terms “social business” and “enterprise social networking” will re-align the way we think about social tools in the workplace. In turn, the minds of those aforementioned laggards will begin to open and see that social can have a place in business."
"Most CIOs raise a flag when it comes to social — and with good reason. They just don’t see the business value in the current slate of social tools — most of which were developed with the consumer in mind, not a secure, compliant, enterprise user-base.
Developing an open-ended social dialog, without permissions, structure and control just doesn’t meet the stated goals and strategies of many enterprises that have spent massive dollars building out comprehensive, yet secure and compliant, collaboration platforms for their organizations."
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