How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until they're blue in the face, but real change doesn't take hold until people actually change what they do.
I spent the summer reviewing research on this topic. Here is my list of 10 approaches that seem to work.
1. Embrace the power of one.
2. Make it sticky.
3. Paint a vivid picture.
4. Activate peer pressure.
5. Mobilize the crowd.
6. Tweak the situation.
7. Subtract, not just add.
8. Dare to link to carrots and sticks (and follow through).
9. Teach and coach well.
10. Hire and fire based on behaviors.
These ten principles for changing behaviors are rooted in different theories that are rarely put together: Sharpen the destination (1-3), activate social processes (4 and 5), tweak the situation (6 and 7), and revamp traditional HR levers (8-10)."
Via Ana Cristina Pratas, Dick Cheuk