"From multiple observations come ideas. From multiple ideas can come new insights. From multiple insights we can create stories. From our stories, we can change beliefs. In a nutshell [my interpretation], this is what Gunther Sonnenfeld discusses in much greater detail in The Great Planning Paradigm. Sonnenfeld’s post is focused on marketing, an area where I have little experience.
I find The Great Planning Paradigm is a good framework to look at innovation (breakthroughs) in general. It also aligns with personal knowledge management (PKM) or those routine behaviours that we can practice and perfect in order to enhance learning and innovation at an organizational level. The PKM framework of Seek-Sense-Share has several similarities. Observations equate to Seeking. Insight equates to Sensing. Telling stories equates to Sharing. It is most interesting to see a connection between PKM and marketing, something I would not have considered. Everything, it seems, is connected..."
Via Jenny Pesina