Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate...
Are you sure you want to delete this scoop?
Loyalty or advocacy
Good description of the scaffold required to grow initial loyalty into the ultimate celebration of the business/customer relationship - advocacy, unsought, and willingly given. My question - how do libraries get to that point with their communities, boards, learning communities? Is it about communication, service, telling the stories, or some mysterious alchemical combination of all of the above and/or much more? If you have the answer, we all need to know!