You don't need a big budget to be successful with social media, according to Walmart's director of social strategy. Here are five steps your business can follow to reap the benefits.
rudy siahaan's insight:
CIO — Eighteen months ago, Walmart was at a crossroads that many businesses new to social media find themselves: It was aware that a presence on social media was important for its brand, but it was lacking a clear, defined strategy.
"We knew we had to have a Twitter page and knew we should be on Facebook, but what about Instagram and Flickr?" says Umang Shah, director of social strategy at Walmart. "We had individual presences but we didn't really have a strategy about why we were there and what we were trying to accomplish."
A successful social media strategy is a growing necessity in the world of branding. According to a recent report from Forrester Research, 32 percent of consumers find brands' official webpages by way of popular social media sites such as Facebook, Google+ and Twitter. And this number has only been increasing: In 2010, for example, only 18 percent of consumers found these channels through social media.
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