Every company has heard the buzz words: SEO and social media. In fact, last year the Harvard Business Review surveyed 2,100 companies and found that 79 percent use or plan to use social media.
You know that you should be doing something but you’re not sure exactly what. You’ve been told that you need a social media “presence” because your customers are “out there.” Well, that’s all very true but most companies stop short of what will add to their bottom line.
Via Pascal Gibert