Time Magazine has published a fascinating account of how President Obama's campaign team used data to microtarget voters.
This is a great showcase of big data intelligence and the use of it.
This is something we see way more of and the development in this field will profoundly impact the way organizations are managed in the future.
Harvard Business Review has followed up on the story in an interview with with MIT's Andrew McAfee. You can read the story here:
Curated by Kenneth Mikkelsen on www.scoop.it/t/knowledge-broker