Excerpted from article:
"Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links.
It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content.
The service goes into private testing today with some early users and is expected to open to the public in a couple of weeks.
Users can put together a Qwiki by arranging images, videos and maps and other content into six frames. Each frame can be further edited with a caption and embedded with more images, Tweets, maps and links taken from sources such as YouTube, Flickr, Google Maps and other sources including their personal content.
When the media content is laid down, a user records a 60-second narration for the story with the option of appearing in a small window throughout the Qwiki. The creator decides when to advance each frame.
Imbruce, Founder and CEO, said:
"there are many more features to be added that could make Qwiki even more attractive to its creators and users.
Right now, creators can only tell a 60-second story. But with the ability to add more content, it could really be the starting point for a bigger story. I think over time, Qwiki might be better served by allowing people the option to make videos a little longer.
New online tools, such as Pinterest, are already showing us that self-expression and curation are now very popular. I think it’s logical that a simple tool for mixing video, images and online content could also attract an audience..."
Check out it: http://www.qwiki.com
[This another cool tool with potential for PR, contentmarketing pros - JD]
Via Giuseppe Mauriello, Jeff Domansky