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Image should be a text explaining what is in the image. In the photojournalistic world, it is called the W's : Where, When, What, Who, Why.
Oh this is so cool! This is another new tool for taking a static photo and turning it into a story. I love the examples shared in this blog post. I'm getting lots of ideas already and know you will too once you review the material here.
Now go have fun with your photos!
Via Karen Dietz
tutorials | lynda.com...by LA Times Journalist Richard Koci Hernandez
This is so cool -- using your phone to take photos and then putting them together to create stories to share. Imagine how much fun this could be for a business -- and be really cool marketing.
The intro video is well worth watching. This is as series of video tutorials by LA Times photographer and journalist Richard K. Hernandez to teach you how to do great photography via your phone, use apps for editing, and then creating a story to share. He's ditched all of his other equipment and just uses his iphone now.
Now here's the bad news -- to get the rest of the tutorials it will cost you $25 for a monthly subscription.
But I'm going to do it because I think it will be worth it. Initially I thought -- geez, why bother? Photos of working at my computer will go only so far -- unless I capture my occasional computer meltdowns because technology is giving me fits that day. And photos of work with clients is going to get boring fast, too.
So what's a gal to do? Well.....how about a photo story of a work trip, a photo story of a conference, a photo story of my client transformations, a photo story of workshop content & participant stories....hmmmm. Food for thought. I'm sure I'll think of more!
What ideas come to your mind for your business?
Don't be put off when you link to the page -- it's very boring and when I first went there I wasn't sure what I was looking at. But under the Introduction heading, link on Welcome and that will start the initial video.
Have fun creating awesome iphone stories!
Via Karen Dietz
Picking me up at the Minneapolis-St. Paul airport on a cold Monday morning in February — and, really, are there any other kind of February mornings in Minnesota?
Here's a quick post with a great reminder about WHY to craft your core business stories -- especially if your business depends on referrals (and who doesn't!).
One of my clients gained business through referral only. But he was not sharing his business story. That meant people had no story to share with others about his business. Without a story for people to share, gaining referrals became doubly hard. Ouch!
Go read this article for a few more biz story insights and an example. And start getting more referrals!
Via Karen Dietz
Curated by Kenneth Mikkelsen
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Kenneth Mikkelsen is co-founder of FutureShifts. We help visionary companies identify and tackle the big shifts in the world by cultivating the skills, mindsets, behaviors and organizational cultures needed to succeed in times of change.
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