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Valuable insights for inquisitive minds. Stuff that makes you go….hmmm, interesting.
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Rescooped by Kenneth Mikkelsen from Just Story It Biz Storytelling
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Beyond the "Like" Button: Digitally Addictive Storytelling and the Brain

Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. Her presentation, "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain," discusses the brain and its relationship to immediate news.

 

This is an amazing video that falls into the category of "making us smarter" about our work.

 

I am still digesting this presentation, which is about an hour long. But I'm fascinated by it -- and it explains so much about how/why social media and storytelling works so well together. And what is missing when the two don't work.  

 

In my book, the more we know the mechanics of how/why social media and storytelling works, the more command we have of our tools, and the greater success we can have.

 

So if you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then run -- don't walk -- to view this video!

 

Then for another interesting and fascinating twist, check out the next article on "The Universal Language of Story." The 2 videos together are a double whammy of "ah-hah's" and inspiration.


Via Karen Dietz
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Karen Dietz's comment, May 2, 2012 12:11 PM
Thanks for rescooping this! Have a great week :)
Rescooped by Kenneth Mikkelsen from Just Story It Biz Storytelling
Scoop.it!

iPhone Photography, from Shooting to Storytelling

iPhone Photography, from Shooting to Storytelling | Knowledge Broker | Scoop.it

tutorials | lynda.com...by LA Times Journalist Richard Koci Hernandez

 

This is so cool -- using your phone to take photos and then putting them together to create stories to share.  Imagine how much fun this could be for a business -- and be really cool marketing.

 

The intro video is well worth watching. This is as series of video tutorials by LA Times photographer and journalist Richard K. Hernandez to teach you how to do great photography via your phone, use apps for editing, and then creating a story to share. He's ditched all of his other equipment and just uses his iphone now.

 

Now here's the bad news -- to get the rest of the tutorials it will cost you $25 for a monthly subscription.

 

But I'm going to do it because I think it will be worth it. Initially I thought -- geez, why bother? Photos of working at my computer will go only so far -- unless I capture my occasional computer meltdowns because technology is giving me fits that day. And photos of work with clients is going to get boring fast, too.

 

So what's a gal to do?  Well.....how about a photo story of a work trip, a photo story of a conference, a photo story of my client transformations, a photo story of workshop content & participant stories....hmmmm. Food for thought.  I'm sure I'll think of more!

 

What ideas come to your mind for your business?

 

Don't be put off when you link to the page -- it's very boring and when I first went there I wasn't sure what I was looking at.  But under the Introduction heading, link on Welcome and that will start the initial video.

 

Have fun creating awesome iphone stories!


Via Karen Dietz
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