Displaying data can be a tricky proposition, because different rules apply in different contexts. A sales director presenting financial projections to a group of field reps wouldn’t visualize her data the same way that a design consultant would in a written proposal to a potential client.
So how do you make the right choices for your situation? Before displaying your data, ask yourself these five questions:
1. Am I presenting or circulating my data?
2. Am I using the right kind of chart or table?
3. What message am I trying to convey?
4. Do my visuals accurately reflect the numbers?
5. Are my data memorable?