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Your Backup Brain | Psychology Today

Your Backup Brain | Psychology Today | knowing the human brain | Scoop.it
There's a "second brain" in your stomach. It influences your mood, what you eat, the kinds of diseases you get, as well as the decisions you make. And you thought it was all in your head!
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knowing the human brain
Neuromarketing, Neuroscience, Neurosales & Neuroeconomics.
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Marketers turn into Mind-readers: Rise of Neuromarketing

Marketers turn into Mind-readers: Rise of Neuromarketing | knowing the human brain | Scoop.it

Nearly 90% of consumer purchasing decisions take place at the unconscious level. Neuro-Marketing aims to understand what directs the buying behaviour of consumers by examining their brain responses

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Neuroscience applied to marketing: To sell and loyalty, by José Ruiz

Loyalty is an emotional bond between the customer and the brand that offers the product or service. We stopped being just customers and become faithful when more than the functionality of the product itself unites us. Loyalty is something you feel.

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La experiencia reciente influye en las representaciones de objetos en el cerebro

La experiencia reciente influye en las representaciones de objetos en el cerebro | knowing the human brain | Scoop.it

Eiling Yee, investigadora del Centro Vasco sobre Cognición, Cerebro y Lenguaje, ha demostrado que el color es uno de los criterios utilizados por el cerebro para almacenar datos sobre objetos. El experimento revela que cuando pensamos en un objeto, el cerebro da más importancia al color si este fue el foco de atención en una actividad anterior.

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BPS Research Digest: The new science of "Phew!"

BPS Research Digest: The new science of "Phew!" | knowing the human brain | Scoop.it

There's a childish prank I never tire of. As soon as we've left the house and the front-door has slammed shut, I pat down all my pockets and say nervously to my companion "Er, you've got the keys, right?"

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Nuevas tendencias del Marketing: El Marketing Experiencial

Nuevas tendencias del Marketing: El Marketing Experiencial | knowing the human brain | Scoop.it

El marketing experiencial es el resultado de los cambios producidos en el mercado en los últimos tiempos, en el que se ha pasado de vender productos y servicios a vender experiencia

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A bridge over troubled waters for fMRI?

A bridge over troubled waters for fMRI? | knowing the human brain | Scoop.it
Yesterday’s ‘troubles with fMRI’ article has caused lots of debate so I thought I’d post the original answers given to me by neuroimagers Russ Poldrack and Tal Yarkoni from ...
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'Mind Pops,' Flickers Of Involuntary Memory, May Lead To Hallucinations, Research Suggests

'Mind Pops,' Flickers Of Involuntary Memory, May Lead To Hallucinations, Research Suggests | knowing the human brain | Scoop.it
Lia Kvavilashvili sat in her office at the University of Hertfordshire, mentally reviewing a study she had recently published.
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Your Backup Brain | Psychology Today

Your Backup Brain | Psychology Today | knowing the human brain | Scoop.it
There's a "second brain" in your stomach. It influences your mood, what you eat, the kinds of diseases you get, as well as the decisions you make. And you thought it was all in your head!
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Neuromarketing Ecommerce Websites Boost Sales

Neuromarketing Ecommerce Websites Boost Sales | knowing the human brain | Scoop.it

Businesses that run an Ecommerce website can incorporate neuromarketing findings into their website in order to boost sales.

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The shopping experience inside the company: the emotional salary

The shopping experience inside the company: the emotional salary | knowing the human brain | Scoop.it

When we talk about neuromarketing we think of the relationship between customer and company. But the truth is that it also has application within the organization itself, in what is often called internal customers.

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Analizan actividad cerebral en cambios que pasan desapercibidos

Analizan actividad cerebral en cambios que pasan desapercibidos | knowing the human brain | Scoop.it
En Neurociencia y Psicología se ha constatado desde hace varias décadas que, bajo ciertas condiciones, podemos ser asombrosamente incapaces de detectar grandes cambios en nuestro entorno.
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Le neuromarketing, gadget de publicitaires ou outil de manipulation des masses ? - Novopress.info

Le neuromarketing, gadget de publicitaires ou outil de manipulation des masses ? - Novopress.info | knowing the human brain | Scoop.it

Le neuromarketing est une technique qui permet, par l’observation de l’activité cérébrale, d’analyser les émotions du consommateur pour déterminer scientifiquement ce qui conditionne l’acte d’achat.

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You're Wired to Be a Leader

You're Wired to Be a Leader | knowing the human brain | Scoop.it
You were born with seven brain attributes for effective management. How much you turn the volume up or down depends on you--and what you want to accomplish.
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Neuroscience applied to marketing: Communicate effectively thanks to Neuromarketing, by José Ruiz

Both the tools and the methodology used neuromarketing has many applications.  You can also apply, in adittion, the shopping experience or even the communication skills of people.

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Marketing Olfativo ¿A qué huele tu marca? por SensoriK

Marketing Olfativo ¿A qué huele tu marca? por SensoriK | knowing the human brain | Scoop.it

Alguna vez has olido algún aroma que te recuerde alguna experiencia pasada, a una persona o algún lugar?

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The Far-Reaching Impact of Emotion: Brands, Engagement, and the Law | DuetsBlog

The human face reveals what occurs on a subconscious level and understanding emotion allows marketers to create stronger brands that engage their audiences.

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El marketing que funciona ahora es el que comunica emociones y no el que se limita a vender

La gente quiere que le cuenten historias. Ya no vale con invertir una auténtica morterada en campañas de spots que se limitan a lanzar mensajes tipo...
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New evidence for innate knowledge

New evidence for innate knowledge | knowing the human brain | Scoop.it

Do we have innate knowledge? Neuroscientists working on Blue Brain Project at EPFL (Ecole Polytechnique Fédérale de Lausanne) are finding proof that this is the case. They’ve discovered that neurons make connections independently of a subject’s experience.

 

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Scientists develop a new brain map | Machines Like Us

Scientists develop a new brain map | Machines Like Us | knowing the human brain | Scoop.it
University of Georgia researchers have developed a map of the human brain that shows great promise as a new guide to the inner workings of the body's most complex and critical organ.
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Synchronized brains: Feeling strong emotions makes people's brains 'tick together'

Synchronized brains: Feeling strong emotions makes people's brains 'tick together' | knowing the human brain | Scoop.it
Human emotions are highly contagious. Seeing others' emotional expressions such as smiles triggers often the corresponding emotional response in the observer.
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Neuromarketing: How Men's, Women's Brains Differ

Advertisers have heard all the same Venus/Mars clichés and Louis C.K. monologues that consumers have. That said, some marketing experts, including A.K. Pradeep, believe that many companies still can’t tell their estrogen from their testosterone



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Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain

Using Neuromarketing to Push the “Buy Button” in Your Prospect’s Brain | knowing the human brain | Scoop.it

Certainly, anyone selling scent solutions is well versed in explaining how scent appeals to the emotional, non-logical part of a customer’s brain. But do you appeal to this same part of your prospect’s brain when doing your own sales presentations?

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El cerebro, elegantemente simple

Tanto se ha hablado de la enorme complejidad del cerebro, y resulta que, al menos en cuanto a la arquitectura de sus conexiones, es “elegantemente simple”, dicen unos científicos que han logrado hacer un mapa de altísima resolución del cableado...
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Un estudio relaciona los diferentes tipos de risa y los estados emocionales.

Un estudio relaciona los diferentes tipos de risa y los estados emocionales. | knowing the human brain | Scoop.it

Gracias a la denominada 'ciencia ciudadana', se recogerán archivos de audio con grabaciones de risa. Clasificarlos y agruparlos automáticamente servirá para entender un poco mejor el comportamiento emocional del ser humano.

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El cerebro infantil: qué trae y qué aprende

El cerebro infantil: qué trae y qué aprende | knowing the human brain | Scoop.it

Nacen con un sentido numérico y capacidad de discriminar idiomas. Un bebé prefiere interactuar con una persona a un juguete. Y sabe cómo manipular.

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