Creativ is a brand of Alsa Manufacturing Co, a family-owned company based in Sydney, Australia. Michael Caminer is the director and CEO of the company and as an engineer developed and designed the Smartpack system in 1985. This family-owned company operates two kitchen showrooms in Sydney and has a number of distributors around Australia from Perth to Mackay. Creativ Kitchens has grown to become one of the top kitchen manufacturers in Sydney by delivering what locals need and using Australian made product customised and installed in a reputable way. Creativ prides itself on not providing ‘cookie cutter’ solutions, but instead, listening to the needs of each and every customer.