Social Media Spectrum: Advice, Information, Links

I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.

Intro:

"There's a major shift on the web and  a big change on social networks in how people spend their time.

**They're spending less time interacting with facts and more time communicating with people.

**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"

Excerpt:

"The new web means spending less time interacting with facts & more time communicating with people".

Here are some highlights that caught my attention:

**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.

**Content that triggers arousing emotions drives that behavior

**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"

**Google wants users to spend less tinme searching and more time interacting with their network

**What this neans for dealers is you must build your store's knowledge footprint.

**It's important how Google knows you. It's important how your customers/audience knows you

**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.

**Facts about your business married with passion and personal experience equaols trust in your brand

This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it

http://bit.ly/NrM5NS

Read article here: [http://bit.ly/Nx1SJS]

The big tidbit for this article is this sentence "news source was deemed to have the biggest effect on a link being retweeted."  This means people like to see the information is attributed to.  So use those @mentions on your tweets.  

This can also mean a possibility of a retweet from the author or company.  It could also mean interaction (if your on Klout).  For example, I sent a tweet and reference a product of a company.  The company RT it.  This is awesome because I have reached more people and can also start developing a relationship.  Verrrry Cool.

:)Sylvia

sylviaunlimited.com 

"We all love the feeling of getting a retweet on Twitter – it’s a little affirmation that not only was the tweet shared good enough to inte...

To me social business is as simple and as complicated as a marathon. Marathons start and end with the simplest of things, a single step. We all know how to take a step and yet, very few of us run marathons because it turns out taking millions of steps is really, really hard. Social business often starts with the simplest of communications – a tweet, a status update, a post… done well and across and organization, it creates a self-documenting, adaptive network that can better respond to a complex market. Most people don’t run marathons without some kind of coaching and to me, community managers are the social business coaching staff of an organization – knowing when and how to encourage and knowing when to step back and let things play out.

Among the 22 ranking factors identified, social signals account for five of the six most influential factors in Google’s search results, according to a June 2012 study from Searchmetrics.

"The study showed that the most influential factors were:

Facebook shares (0.37) have the highest correlation.

Followed by number of backlinks (0.36).

Other high-ranking factors include Facebook comments (0.33).

Likes (0.3), and Tweets (0.25).

A number of factors display a negative correlation with Google rankings, including title character length (-0.04) and the position of title keywords (-0.05)".

Source: http://www.propertyportalwatch.com/2012/07/google-increases-importance-of-social-media/

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