kinetics : data driven business
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kinetics : data driven business
articles focussed around the use of business intelligence and data driven decision making in the business environment
Curated by Barry Magee
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Are infographics the future of business intelligence?

Are infographics the future of business intelligence? | kinetics : data driven business | Scoop.it

Are infographics the future of business intelligence?Business intelligence adoption remains low in many companies - even if it's used at all. There are many reasons for this.


Via Yves Mulkers
Barry Magee's insight:

This was a game changer for a project I'm running in IBM.  The moment we were able to present data in a more visual way the users responded completely differently - even though the data itself was identical.  We in effect did some of the 'heavy lifting' in interpreting the data and refocused user 'call to action' away from interpretation and instead onto prioritization of what they were seeing and deciding what step to take next.

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14 best data visualization tools for better storytelling |

14 best data visualization tools for better storytelling | | kinetics : data driven business | Scoop.it
Data visualization is technology that lets corporate executives and other end users see data to better understand information in context.

Via Jeff Domansky
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Jeff Domansky's curator insight, November 30, 2014 11:42 PM

Useful overview of the best data visualization tools.

Matt Green's curator insight, December 8, 2014 1:08 PM

These are some good ideas for how to use visualization tools.

Carrie Lippy's curator insight, January 6, 2015 12:03 PM

Useful (and often free!) tools for creating powerful data visualizations

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Big data may be the ultimate customer experience tool

Big data may be the ultimate customer experience tool | kinetics : data driven business | Scoop.it

For a long time we’ve been having conversations about big data.

Barry Magee's insight:

The key section in this article is the one identifying the potential improvements available in HOW we engage with clients. Simply by knowing more about what turns customers on and especially OFF we can make better decisions about our systems and manner of client interaction.

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How to Get Better Insights from Big Data - SmartCoders Blog

How to Get Better Insights from Big Data - SmartCoders Blog | kinetics : data driven business | Scoop.it

“To get the most out of big data, organizations need to look for creative ways to identify usable data, and ensure that this data is made available directly to business leaders.”

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Data-Driven Decisions: Rethink Your Approach

Data-Driven Decisions: Rethink Your Approach | kinetics : data driven business | Scoop.it
Business planning based on BI and predictive analytics is still uncharted territory for many executives, particularly those without IT backgrounds. What complicates this process is that CEOs often feel that analytics are too complicated to incorporate into their workflow, and sometimes find them constraining rather than offering a range of options. These misconceptions and ideas around BI leads to an ironic challenge: The data is there to reduce the fear in decision-making, yet the inability to utilize it and the lack of trust in it perpetuates “go with your gut” as a standard business practice. This needs to change to promote better business practices that will truly show an impact on any company’s bottom line.
Via Bonnie Hohhof
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Mapping The Data Driven Customer Experience Journey

Mapping The Data Driven Customer Experience Journey | kinetics : data driven business | Scoop.it
Investing in a comprehensive customer experience program enables organizations to effectively connect with their customers, enhancing service delivery and
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Deloitte Review, Issue 16

Deloitte Review, Issue 16 | kinetics : data driven business | Scoop.it
It’s the last mile for big data—creating products and services from crowd-based insights, and applying behavioral economics at a personal level. In addition, Deloitte Review issue 16 takes a practical look at cognitive technologies; unlocking the value of the Internet of Things; the manufacturing skills gap and how to address it; and the journey to exceptional performance.

Via Bonnie Hohhof
Barry Magee's insight:

creating products and services from crowd-based insights, and applying behavioral economics at a personal level

They've certainly hit on the key issue for me which is the interface between analytics and user-friendly insight. Too often the work of analytics doesn't take end user into account which is both a visual and interpretive challenge as well as a more nuanced approach on the WHY this new 'nugget' should be important to some - the behavioural economics angle they refer to.

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Simran Kaur's curator insight, January 31, 2015 7:09 AM

good

Barry Magee's curator insight, January 8, 7:33 AM

creating products and services from crowd-based insights, and applying behavioral economics at a personal level

They've certainly hit on the key issue for me which is the interface between analytics and user-friendly insight. Too often the work of analytics doesn't take end user into account which is both a visual and interpretive challenge as well as a more nuanced approach on the WHY this new 'nugget' should be important to some - the behavioural economics angle they refer to.

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How to Make Marketing Analytics Easier | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Make Marketing Analytics Easier | Convince and Convert: Social Media Strategy and Content Marketing Strategy | kinetics : data driven business | Scoop.it
Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data.
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Deliver Business Value Through Big Data: Make It Small

Deliver Business Value Through Big Data: Make It Small | kinetics : data driven business | Scoop.it
The distinction between wasted investment and transformation — the ability to convert Big Data opportunity into value — will be focus and agility.
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Four Keys to Making Data Analysis a Competitive Advantage, and the Big Data “Ambiguity”

Four Keys to Making Data Analysis a Competitive Advantage, and the Big Data “Ambiguity” | kinetics : data driven business | Scoop.it
The use of data to drive decision-making is a well accepted practice, that has proved its effectiveness for years in business fields such as competitive intelligence. The only difference from previous uses of data-driven decisions is the size, diversity, and speed of the databases, which enhance the need for powerful computer systems and structures that few companies can afford. What most of us are doing falls in the scope of business intelligence, or analytics: a systematic way of extracting knowledge from data to drive decision making.With this in consideration, what would be a relevant scenario for successfully implementing a competitive strategy based on data analysis?
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How Statistical Science Can Advance Big Data Research Projects - insideBIGDATA

How Statistical Science Can Advance Big Data Research Projects - insideBIGDATA | kinetics : data driven business | Scoop.it
“How Statistical Science Can Advance Big Data Research Projects insideBIGDATA Science, society and our fields will all benefit,” says Edward Lazowska, the Bill and Melinda Gates Chair in Computer Science and Engineering at the University of...”
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Communicate More Creatively with Analytics [AUDIO]

Communicate More Creatively with Analytics [AUDIO] | kinetics : data driven business | Scoop.it
“we can be more creative because we add a rigor to our creativity that allows us to try riskier things. Here's how analytics helps.”
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If You’re Not Collecting Productivity Data, You’ll Never Succeed at Work

If You’re Not Collecting Productivity Data, You’ll Never Succeed at Work | kinetics : data driven business | Scoop.it
It’s central to self-improvement.
Barry Magee's insight:

I had a great debate with a team of industry leaders yesterday on the role of data in busines soutcomes and we discussed how people don't always use the productivity gains you deliver to enhance their own effectiveness.

The argument here is well made - to take ability to gather more data about your own effectiveness or productivity and take control of improving those outcomes pro-actively.

Keen to know if anyone has experience in this area of knows of applications that allow you explore the topic.

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The Science Behind Data Visualisation

The Science Behind Data Visualisation | kinetics : data driven business | Scoop.it

'Over the last couple of centuries, data visualisation has developed to the point where it is in everyday use across all walks of life. Many recognise it as an effective tool for both storytelling and analysis, overcoming most language and educational barriers. But why is this? How are abstract shapes and colours often able to communicate large amounts of data more effectively than a table of numbers or paragraphs of text?An understanding of human perception will not only answer this question, but will also provide clear guidance and tools for improving the design of your own visualisations.In order to understand how we are able to interpret data visualisations so effectively, we must start by examining the basics of how we perceive and process information, in particular visual information.'


Via Lauren Moss
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Ignasi Alcalde's curator insight, October 11, 2013 5:02 AM

De la memoria icónica a la memoria visual.

Paul P Roberts's curator insight, October 11, 2013 12:55 PM

Interesting article, how our brain see data, possible implication for how mobile research apps are designed

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Deloitte Review, Issue 16

Deloitte Review, Issue 16 | kinetics : data driven business | Scoop.it
It’s the last mile for big data—creating products and services from crowd-based insights, and applying behavioral economics at a personal level. In addition, Deloitte Review issue 16 takes a practical look at cognitive technologies; unlocking the value of the Internet of Things; the manufacturing skills gap and how to address it; and the journey to exceptional performance.

Via Bonnie Hohhof
Barry Magee's insight:

creating products and services from crowd-based insights, and applying behavioral economics at a personal level

They've certainly hit on the key issue for me which is the interface between analytics and user-friendly insight. Too often the work of analytics doesn't take end user into account which is both a visual and interpretive challenge as well as a more nuanced approach on the WHY this new 'nugget' should be important to some - the behavioural economics angle they refer to.

more...
Simran Kaur's curator insight, January 31, 2015 7:09 AM

good

Barry Magee's curator insight, January 31, 2015 2:07 PM

creating products and services from crowd-based insights, and applying behavioral economics at a personal level

They've certainly hit on the key issue for me which is the interface between analytics and user-friendly insight. Too often the work of analytics doesn't take end user into account which is both a visual and interpretive challenge as well as a more nuanced approach on the WHY this new 'nugget' should be important to some - the behavioural economics angle they refer to.

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Stay ahead of the marketing curve: make your data visual - Fourth Source

Stay ahead of the marketing curve: make your data visual - Fourth Source | kinetics : data driven business | Scoop.it
Today, marketers have access to more customer data than ever before, from demographic and socioeconomic data to information about customers' preferences, p

Via marketingIO
Barry Magee's insight:

Excellent article about visualization....at the end of the day its about creating narrative and helping interpretation not just dumping data on end users.

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marketingIO's curator insight, March 8, 2015 5:22 PM

Everything we do needs to be slanted towards visual. Get visually smarter by going here: http://www.scoop.it/t/the-marketing-automation-report/?tag=visual 

CIM Academy's curator insight, March 9, 2015 6:10 AM

The visualisation of data is key in delivering marketing success. 

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Five Steps to Formalizing Forward Thinking in Your Organization

Five Steps to Formalizing Forward Thinking in Your Organization | kinetics : data driven business | Scoop.it
Forward thinking is more than a generic phrase. Here are specific tactics to help companies capitalize on future trends.
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Big Data Prediction: Story Telling to be the New Innovation in 2015 - SmartCoders Blog

Big Data Prediction: Story Telling to be the New Innovation in 2015 - SmartCoders Blog | kinetics : data driven business | Scoop.it
Interpreting Big Data analytics in a story format will make it easy to comprehend information and glean actionable insights from it.

Via AnalyticsInnovations
Barry Magee's insight:

Narrative and Storytelling through use of Visualization is the key to unlock end-user adoption and engagement with any data-related endeavor.

http://businessofdata.tumblr.com/post/112541185372/so-id-planned-writing-this-post-about-something

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AnalyticsInnovations's curator insight, March 2, 2015 10:57 AM

Is it ok to sacrifice, some amount of time in improving accuracy (not in correct results) for creating the story telling slides...?

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Data scientists: 'As rare as unicorns'

Data scientists: 'As rare as unicorns' | kinetics : data driven business | Scoop.it

For many of them, it isn’t only about compensation – though it is important for them to understand what they earn versus their peers. Also, unlike many MBAs, data scientists often don’t harbour ambitions to be the next CEO.

Instead, they are more motivated by recognition and respect from their peers than by the opinion of their supervisors. They are more inspired by cracking difficult problems than by implementing and maintaining the solutions they come up with.


Via Carla Gentry CSPO
Barry Magee's insight:

Couldn't agree more about the issue of motivation here and come across this point on an almost daily basis:

"they are more motivated by recognition and respect from their peers than by the opinion of their supervisors. They are more inspired by cracking difficult problems than by implementing and maintaining the solutions they come up with."

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Carla Gentry CSPO's curator insight, February 12, 2015 8:44 AM

Companies such as Walmart are not afraid to give their data scientists difficult tasks. They take a pragmatic view and treat them as they do others involved in difficult and future-orientated quantitative tasks. At the same time, they recognise that data scientists work with unique types of data – such as unstructured information flows from social media channels

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16 Top Big Data Analytics Platforms - InformationWeek

16 Top Big Data Analytics Platforms - InformationWeek | kinetics : data driven business | Scoop.it
Data analysis is a do-or-die requirement for today's businesses. We analyze notable vendor choices, from Hadoop upstarts to traditional database players.
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Even Big Data Can’t Overcome Small Minds in Customer Experience

Even Big Data Can’t Overcome Small Minds in Customer Experience | kinetics : data driven business | Scoop.it
Hear that? Those are the sounds of angels singing as the customer experience is saved by high tech’s latest buzzword – big data. Too bad that no amount of big data can overcome small minds. Presu...
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IBM Watson Analytics Offers Powerful Analytics for Everyone - YouTube

IBM Watson Analytics Offers Powerful Analytics for Everyone - YouTube | kinetics : data driven business | Scoop.it
www.watsonanalytics.com IBM Watson Analytics puts analytics in the hands of every business user. Get instant access to powerful predictive and visual analyti...
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How IBM's Watson Could Do For Analytics What Search Did for Google - Datamation

“Top Tech News How IBM's Watson Could Do For Analytics What Search Did for Google Datamation IBM announced a new initiative this week to use a freemium model to move Watson, their English language AI interface for analytics, into the market more...”
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Small, not big data key to working out what consumers want - The Conversation AU

Small, not big data key to working out what consumers want - The Conversation AU | kinetics : data driven business | Scoop.it
“Small, not big data key to working out what consumers wantThe Conversation AUCorporations everywhere are hoovering up petabytes of data in a bid to understand and predict consumer preferences.”
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Big data study finds most productive people work in sprints: 52 minutes, rest ... - VentureBeat

Big data study finds most productive people work in sprints: 52 minutes, rest ... - VentureBeat | kinetics : data driven business | Scoop.it
“VentureBeatBig data study finds most productive people work in sprints: 52 minutes, rest ...”
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