Magic Vision started like a lot of our invention initiatives, not with a formal brief, but with a small team that had a big idea. The idea was simple—we wanted to turn the BAND-AID bandage itself into an experience that would turn moments of pain into moments of delight. Our challenge was to connect with the target audience, primarily moms, differentiating the BAND-AID Brand bandages from store brands—especially for younger, more cost-conscious moms. We also wanted to create an experience that would be accessible “out in the world”—on the playground, in places where cuts and scrapes happen.
Inspiratie voor een mooie app & campagne: http://www.creativesandbox.com/case-study/band-aid-brand-adhesive-bandages-johnson-johnson-band-aid-magic-vision