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Rescooped by Yves Carmeille "Libre passeur" from Connections Marketing Infos - 2015
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Branding : le + impactant des messages est ...

Think Different VF ....La très célèbre publicité d'Apple sortie en 1997, nous montre que la vie est faite d'opportunité qu'il faut savoir et oser saisir ...


Via Bruno JOHN
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Bruno JOHN 's curator insight, June 13, 2014 2:43 PM

le + impactant des messages est celui qui,  sincère parle du meilleur qui est en nous ...

Rescooped by Yves Carmeille "Libre passeur" from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | KILUVU | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.