Digital Music News - This Is How Actual Consumers Actually Discover Music... | Kill The Record Industry |

This is all part of a massive consumer research initiative happening at EMI, with the latest pieces recently revealed at SXSW.  On the discovery front, the research shows that despite hundreds of digital discovery options and hundreds of millions invested in 'disruptive' startups, music discovery is mostly happening on traditional radio, traditional TV, and through word-of-mouth.