Kill The Record Industry
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Kill The Record Industry
Kill The Record Industry / Save The Music
Curated by Pierre Priot
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Facebook fading: where will musicians migrate now? - DIY Musician Blog

Facebook fading: where will musicians migrate now? - DIY Musician Blog | Kill The Record Industry | Scoop.it

We have been using Facebook for our band since almost the beginning of time (at least, that’s what it can seem like at some points!)

Unfortunately, nothing lasts forever and I believe that pretty soon we’ll need to say adieu to Facebook and move on to whatever happens to be next. This is not because I am anti-facebook, or anti-social, or any of those anti things. It has just become impractical to use it for what we have been using it for – a means of communication with YOU, the fans.

We carefully built our Facebook fan page up from a collection of personal friends to where it is now, at over 10k followers who have “liked” the page in order to become a fan of our music and receive our updates, videos, photos, and random musings.

Pierre Priot's insight:

Remember this: Facebook is here to make money, not friends.

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Social Media Is Revolutionising The Music Industry - Business 2 Community

Social Media Is Revolutionising The Music Industry - Business 2 Community | Kill The Record Industry | Scoop.it

As online streaming and download sites replace CD sales, analysing online consumer behaviour is increasingly important for labels as a way to identify how successful a band really is.

Pierre Priot's insight:

Music in the Social Media era is more than ever about turning artists into brands, art into products.

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Doming Colas's curator insight, September 9, 2013 12:51 PM

This article shows how important and how much of an impact social media have on the music industry. It has more of a positive effect than negative. The pro to this is “brands will be able to measure the impact of their sponsorship and how they are perceived in relation to music”. The con to this is negative reviews from social media can equal low record sells. 

Bianca Netto's curator insight, November 10, 2013 11:48 PM

If a well known celebrity makes a post about a new band their listening to, or a new movie they saw, people from around the world can know about it instantly. That celebrity's post can create so much buzz, essentially making or breaking someone else's career. Social media is a whole new ballgame for marketing.

Joanne Castillo's curator insight, January 14, 2014 6:27 PM

I agree with this article.  Social media has played a major role in the music industry.  From tweets to Facebook pages, people use these sites to share their opinions about the artist, band, etc., give insight on albums, and form their own communities.  Many users rely on social sites to get information on the music industry.