ere’s there long and short of the current problem: Just like iTunes, Beats, Amazon, your local school district, and your refrigerator repair company, YouTube has decided it’s getting into the digital streaming music service too. Ironically, YouTube is one of the companies that already has a significant chunk of the digital streaming market, and one of the most significant footprints in the business. It’s just not in a convenient delivery form like its competitors. Look at the chart below, graciously provided to us by the industrious folks at Edison Research. Yes that’s right, not radio, not Spotify, not iTunes or their friends at school, but YouTube is the place that music’s coveted 12-24 year-old demographic goes most to discover new music.