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Kill The Record Industry
Kill The Record Industry / Save The Music
Curated by Pierre Priot
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Popular and Free, SoundCloud Is Now Ready for Ads

Popular and Free, SoundCloud Is Now Ready for Ads | Kill The Record Industry | Scoop.it
On Thursday, as part of a new licensing deal with entertainment companies, SoundCloud will begin incorporating advertising and for the first time let artists and record labels collect royalties.
Pierre Priot's insight:

SoundCloud is currently issuing invites to try out its new "On Soundcloud" partner program.

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The Future of the Music Industry: Selling Audiences to Advertisers

The Future of the Music Industry: Selling Audiences to Advertisers | Kill The Record Industry | Scoop.it

Ad-supported and subscription streaming services have tripled revenue paid to artists and labels, growing from seven percent to 21 percent of digital revenues in the last four years, according to the RIAA. Strengthened by investments of more than $432 million dollars just last year, streaming radio services like Pandora and Spotify are booming, while broadcast radio struggles. And many of broadcast radio’s top ad-sellers have jumped ship to these Internet radio companies, helping to capture the dollars now fueling an important growth category for the music industry. 

Pierre Priot's insight:

This future doesn't look good: even more ads to come...

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MizWalidah's comment, April 28, 2:36 PM
THANK YOU!! I NEEDED THIS ARTICLE!
MizWalidah's curator insight, April 28, 2:48 PM

"If artists and labels go on the offensive, fully embracing streaming services (who help replace diminishing MP3 and CD revenue), and also innovate by developing audiences themselves through their own branded offerings, they will exert far more control over two critical assets that advertisers want: Large audiences and big data."


Stop the madness. And stop complaining about streaming. There is another source of revenue independent artists with a sizable audience can benefit from. This can range from 100s, 1,000s to 10,000s of fans which is very doable for any hard-working and consistent independent band or musician. Advertising doesn't just mean Coca-Cola and MickeyD's, but local businesses and businesses/organizations you consume or support yourself.


Just a thought and I'm thinking.

facebook.com/yaheardapp

twitter.com/yaheardapp 

Conversations for Inquiring Minds's curator insight, May 8, 2:29 PM

Yet another area to be aware of when it comes to your privacy.

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Facebook fading: where will musicians migrate now? - DIY Musician Blog

Facebook fading: where will musicians migrate now? - DIY Musician Blog | Kill The Record Industry | Scoop.it

We have been using Facebook for our band since almost the beginning of time (at least, that’s what it can seem like at some points!)

Unfortunately, nothing lasts forever and I believe that pretty soon we’ll need to say adieu to Facebook and move on to whatever happens to be next. This is not because I am anti-facebook, or anti-social, or any of those anti things. It has just become impractical to use it for what we have been using it for – a means of communication with YOU, the fans.

We carefully built our Facebook fan page up from a collection of personal friends to where it is now, at over 10k followers who have “liked” the page in order to become a fan of our music and receive our updates, videos, photos, and random musings.

Pierre Priot's insight:

Remember this: Facebook is here to make money, not friends.

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