Kill The Record Industry
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Kill The Record Industry
Kill The Record Industry / Save The Music
Curated by Pierre Priot
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Spotify for Brands creates two new ad products: video takeover and sponsored session

Spotify for Brands creates two new ad products: video takeover and sponsored session | Kill The Record Industry | Scoop.it

Spotify for Brands has rolled out two new video advertising products - video takeover on desktop and sponsored sessions on mobile – with Coca-Cola, McDonald’s and Ford among the launch partners.

 

 

Pierre Priot's insight:

New Spotify Ad-driven business model: it's getting ugly.

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Facebook fading: where will musicians migrate now? - DIY Musician Blog

Facebook fading: where will musicians migrate now? - DIY Musician Blog | Kill The Record Industry | Scoop.it

We have been using Facebook for our band since almost the beginning of time (at least, that’s what it can seem like at some points!)

Unfortunately, nothing lasts forever and I believe that pretty soon we’ll need to say adieu to Facebook and move on to whatever happens to be next. This is not because I am anti-facebook, or anti-social, or any of those anti things. It has just become impractical to use it for what we have been using it for – a means of communication with YOU, the fans.

We carefully built our Facebook fan page up from a collection of personal friends to where it is now, at over 10k followers who have “liked” the page in order to become a fan of our music and receive our updates, videos, photos, and random musings.

Pierre Priot's insight:

Remember this: Facebook is here to make money, not friends.

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Popular and Free, SoundCloud Is Now Ready for Ads

Popular and Free, SoundCloud Is Now Ready for Ads | Kill The Record Industry | Scoop.it
On Thursday, as part of a new licensing deal with entertainment companies, SoundCloud will begin incorporating advertising and for the first time let artists and record labels collect royalties.
Pierre Priot's insight:

SoundCloud is currently issuing invites to try out its new "On Soundcloud" partner program.

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The Future of the Music Industry: Selling Audiences to Advertisers

The Future of the Music Industry: Selling Audiences to Advertisers | Kill The Record Industry | Scoop.it

Ad-supported and subscription streaming services have tripled revenue paid to artists and labels, growing from seven percent to 21 percent of digital revenues in the last four years, according to the RIAA. Strengthened by investments of more than $432 million dollars just last year, streaming radio services like Pandora and Spotify are booming, while broadcast radio struggles. And many of broadcast radio’s top ad-sellers have jumped ship to these Internet radio companies, helping to capture the dollars now fueling an important growth category for the music industry. 

Pierre Priot's insight:

This future doesn't look good: even more ads to come...

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Conversations for Inquiring Minds's curator insight, May 8, 2014 2:29 PM

Yet another area to be aware of when it comes to your privacy.

Taylor Porter's curator insight, October 14, 2014 9:02 PM

According to the information in the article, streaming services with ad's and commercial's have increased the profits of artists and labels. This article seems to be very credible.

Josh Granese's curator insight, November 4, 2014 10:20 AM

This article is essentially about how online streaming (i.e: Pandora, Spotify, Grooveshark, etc.) is gaining a LOT of following and ruining FM/AM radio stations. We learn that more money is generated through this online streaming and that it is making FM/AM obsolete. Which in all honesty makes sense; since I moved down to Florida, I have yet to listen to one radio station. Even when my phone dies, I just shut my radio off because I feel as if though listening to the radio at that point is pointless because the music I personally like is never played. Maybe that is the cause of such a decline in listening, because it's not the people's choice of what is played. When the choice is put into the hands of the listeners and not the broadcasters it adds an entire new element which is why online streaming is so popular.