Kill The Record Industry
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Kill The Record Industry
Kill The Record Industry / Save The Music
Curated by Pierre Priot
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MIDiA Data Point Of The Day: Download Buyers | MIDiA Research

MIDiA Data Point Of The Day: Download Buyers | MIDiA Research | Kill The Record Industry | Scoop.it

The bigger issue though, is all of those download buyers that are in the streaming demographic but don’t spend $10 a month on music and don’t want to start doing so. These are consumers that buy singles, often frequently, and albums by their favourite artists when they are in cycle, but are not high spending aficionados. At the moment their streaming option is, in practice, free. The 25-44 year old download buyers are the next big opportunity for subscriptions, but unless lower priced on-demand products come into play, not even Apple with all its marketing and platform might will convert them.

Pierre Priot's insight:

The download market is going down, you should not get fooled by Adele and Taylor Swift wonder download sales. Those were only achieved by holding back their music from streaming services.

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Streaming Won't Save the Music Industry Until 2019, Study Finds... - Digital Music News

Streaming Won't Save the Music Industry Until 2019, Study Finds... - Digital Music News | Kill The Record Industry | Scoop.it

Yes, streaming is reversed avalanching sales stories in countries like Sweden and Norway.  But its effect on the global market now appears limited, at best.

Pierre Priot's insight:

Like it or not: the industry will keep losing money as long as it will try to maintain both physical and digital markets.

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