'Harlem Shake': The Making and Monetizing of Baauer's Viral Hit | Kill The Record Industry | Scoop.it

Baauer's "Harlem Shake" still has quite a ways to go before it becomes the next "Gangnam Style” in terms of total views, but the track became an unexpected viral smash last week at levels not seen since PSY’s American invasion -- and it's already climbing up the Billboard charts. But how else is the song, released on the Mad Decent label, being monetized?