Kill The Record Industry
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Kill The Record Industry
Kill The Record Industry / Save The Music
Curated by Pierre Priot
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MIDiA Data Point Of The Day: Download Buyers | MIDiA Research

MIDiA Data Point Of The Day: Download Buyers | MIDiA Research | Kill The Record Industry | Scoop.it

The bigger issue though, is all of those download buyers that are in the streaming demographic but don’t spend $10 a month on music and don’t want to start doing so. These are consumers that buy singles, often frequently, and albums by their favourite artists when they are in cycle, but are not high spending aficionados. At the moment their streaming option is, in practice, free. The 25-44 year old download buyers are the next big opportunity for subscriptions, but unless lower priced on-demand products come into play, not even Apple with all its marketing and platform might will convert them.

Pierre Priot's insight:

The download market is going down, you should not get fooled by Adele and Taylor Swift wonder download sales. Those were only achieved by holding back their music from streaming services.

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Dave Grohl: 'The Music Industry Needs People Like Adele' | News @ Ultimate-Guitar.Com

Dave Grohl: 'The Music Industry Needs People Like Adele' | News @ Ultimate-Guitar.Com | Kill The Record Industry | Scoop.it

"Someone asked me recently, 'What do you think the problem with the music industry is?' I said, take the Adele record, for example. It's an amazing record and everybody's so shocked that it's such a phenomenon. I'm not."

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What's the bad news about Adele's 'Titanic' success?

What's the bad news about Adele's 'Titanic' success? | Kill The Record Industry | Scoop.it

"Next week, barring any stunning surprises, Adele’s “21” will celebrate its 16th non-consecutive week at No. 1 on the Billboard 200. That statistic gives the album the most weeks at No. 1 since the “Titanic” soundtrack in 1998."

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