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Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet'

Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet' | Kilkenny | Scoop.it

Lisa O'Carroll posted this in the Guardian UK

 

Content curation is going to be a huge trend and a great opportunity for many who understand their market, their needs and how they consume information.

 

Intro:

 

"David Shing, AOL's 'digital prophet' tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."

 

"People are going to start defriending people who constantly tweet and post on Facebook with rubbish info," he said.

 

Similarly for brands, he said it's very dangerous for companies to get involved on social networks unless they can guarantee a meaningful conversation.

 

"If I invite a brand into my home, there better be a good reason for them to come in."

 

Read full article: http://bit.ly/ubUWSh


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Ryan goes straight through to national finals - Local - Kilkenny People

Ryan goes straight through to national finals - Local - Kilkenny People | Kilkenny | Scoop.it
Local teenager Ryan Thomas, representing Scoil Aireagail in Ballyhale, has made it straight through to the Helix for the live national final of the All-Ireland schools talent search competition on March 9.
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David Shing on context at Marketing’s Branded Content conference

David Shing on context at Marketing’s Branded Content conference | Kilkenny | Scoop.it

Every brand on the planet wants to curate content. The trouble is most aren’t very good at it, according to AOL’s digital prophet David Shing, who spoke today at Marketing’s Branded Content conference in Toronto.

 

Shing showed the audience dozens of examples of companies that do curate content well – brands such as Lego, Unilever, Band-Aid, Intel and Toshiba. Throughout the talk Shing, placed a heavy emphasis on the context of branded content and insisted marketers need to tell a variety of stories, each tailored to the time, place and way in which people will consume them.

 

“At the end of the day it’s all about the context of storytelling – making sure you’re telling the right story at the right time to the right person in a combination of web and multi-device,” he said.

 

[A good read on storytelling and curation - JD]


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TEDxAthens 2012 - David Shing - We, the connected generation

http://www.tedxathens.com/ 1080p HD mode available. About Speaker: David Shing is AOL's Digital Prophet. He spends most of his time watching the future take ...

Via Vicki Kolovou
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Vicki Kolovou's curator insight, December 17, 2012 11:14 AM

David Shing: Attention is the new currency. Brands that are remarkable, reactive & relevant are going to win, thru conversation, not campaigns or chatter.