Study: How B2B and B2C marketers are approaching social media
SUMMARY: The goal of business-to-business marketers' social media strategies differs from their business-to-consumer brethren, according to an Ascend2 survey. Whereas B2B and B2C marketers name improving customer engagement as the top priority, B2B marketers care more about increasing content reach, lead quality and lead quantity. Tactics differ considerably as well, with B2C more than twice as likely to advertise on social nets, and B2B four times more likely to create whitepapers and research content.
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...
The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr
Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.
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