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5 Ways Of Curating Content For Your Website or Blog

5 Ways Of Curating Content For Your Website or Blog | Kevin I Mills | Scoop.it
However, it is strange though that only few people understand what content curation is and how to use the same for business growth and promotion. Moving ahead in the competitive online world is a tough task and one needs to have a ...
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"Where will the work live?" (with images, tweet) · TFlanagan01

Student Work and Audience, Curation, Exhibition (Cool story about pbl curation ideas. http://t.co/DRhQ7HWazl)
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3 Tips for Choosing Your Topic for Content Curation

3 Tips for Choosing Your Topic for Content Curation | Kevin I Mills | Scoop.it
Buffer Good tips here on content curation and wanted to expand a bit. While its been around for some time, content curation continues to be a popular buzzword in the content marketing realm.
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Content Curation Tools: The Ultimate List

Content Curation Tools: The Ultimate List | Kevin I Mills | Scoop.it
The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curati… (Content Curation Tools: The Ultimate List
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Curate or be Curated: The Coming Age of the Curation Economy - Huffington Post

Curate or be Curated: The Coming Age of the Curation Economy - Huffington Post | Kevin I Mills | Scoop.it
Curate or be Curated: The Coming Age of the Curation Economy
Huffington Post
The future is coming into focus.
Kevin I Mills's insight:

I like rule number very much.

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Content Curation & SEO: A Bad Match? - Search Engine Watch

Content Curation & SEO: A Bad Match? - Search Engine Watch | Kevin I Mills | Scoop.it
Content Curation & SEO: A Bad Match?
Search Engine Watch
Many publishers continue to seek cheap and easy ways to publish lots of pages and get them up with a goal of bringing in incremental search traffic.
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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Kevin I Mills | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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Curate a whole new world - Hindustan Times

Curate a whole new world - Hindustan Times | Kevin I Mills | Scoop.it
Curate a whole new world
Hindustan Times
New practitioners are emerging to meet demands in these new areas of curation, and say it is a welcome change.
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Filtering relevant information through Content Curation | blog-efl

Filtering relevant information through Content Curation | blog-efl | Kevin I Mills | Scoop.it
Asking the question, 'What has changed in content curation?' Graeme Hodgeson answered that it is now bottom-up, with people everywhere on the Web now curating content for others, and filtering information for different ...
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Collect and Organize Your Favorite Content Into Multimedia Collections with Publicate.it

Collect and Organize Your Favorite Content Into Multimedia Collections with Publicate.it | Kevin I Mills | Scoop.it

Via Robin Good
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Sylvia Crozemarie's curator insight, March 29, 2013 2:47 AM

A essayer pour comparer avec Pinterest (la taille des images notamment). le clip vidéo donne une idée rapide du fonctionnement.

Céline Barriol Décot's curator insight, March 30, 2013 11:16 AM

Encore un outil à découvrir... pour collecter des documents.

 

Víctor V. Valera Jiménez's curator insight, April 5, 2013 6:47 PM

Publicate.it: Herramienta de Curación de Contenidos que te permite recolectar todos los contenidos que te interesen así como añadir los tuyos propios, organizarlos y publicarlos para todos tus seguidores de una manera muy visual.

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3 Essential Content Curation Best Practices to ... - Internet Billboards

3 Essential Content Curation Best Practices to ... - Internet Billboards | Kevin I Mills | Scoop.it
Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that's an exception not the rule) it makes sense to curate content in addition to publishing original ...
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Jean-Louis Gassee bemoans lack of App Store curation - tuaw.com

Jean-Louis Gassee bemoans lack of App Store curation - tuaw.com | Kevin I Mills | Scoop.it
Livemint
Jean-Louis Gassee bemoans lack of App Store curation
tuaw.com
Former president of the Apple Products Division Jean-Louis Gassee has written an interesting blog post bemoaning the lack of App Store curation.
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How To: Use Twitter to Create and Curate Trending Content | Social Media Today

How To: Use Twitter to Create and Curate Trending Content | Social Media Today | Kevin I Mills | Scoop.it
Trending Topics #socbiz
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3 Smart Techniques to Put Your Pinterest Marketing on Autopilot | Social Media Today

3 Smart Techniques to Put Your Pinterest Marketing on Autopilot | Social Media Today | Kevin I Mills | Scoop.it
As if your social media marketing plate is not yet full with the day-to-day management of your Facebook page, your Twitter profile and your Google+ account, here comes another rising social network that you need to pay attention to – Pinterest.

Via Allison Tyler, Janet Louise Stephenson
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An In-depth Guide to Content Curation - Search Engine People (blog)

An In-depth Guide to Content Curation - Search Engine People (blog) | Kevin I Mills | Scoop.it
An In-depth Guide to Content Curation Search Engine People (blog) Content curation is something that spurs quite a few debates over the web, and its not even about its usefulness or effectiveness – most people agree that content curation can be...
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'Mind Maps' Exhibit Hacked: A Case Of Guerrilla Curation? - Public Radio East

'Mind Maps' Exhibit Hacked: A Case Of Guerrilla Curation? - Public Radio East | Kevin I Mills | Scoop.it
'Mind Maps' Exhibit Hacked: A Case Of Guerrilla Curation?
Public Radio East
Mind Maps: Stories from Psychology is a current exhibit at London's Science Museum.
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Content Curation: 6 Strategies to Add Value With Your Own Commentary - Business 2 Community

Content Curation: 6 Strategies to Add Value With Your Own Commentary - Business 2 Community | Kevin I Mills | Scoop.it
Content Curation: 6 Strategies to Add Value With Your Own Commentary Business 2 Community Content Curation: 6 Strategies to Add Value With Your Own Commentary image content curation annotation When curating content as part of your content marketing...
Kevin I Mills's insight:

This is a very clear description of the way in which you can add value to your own content through curation with other content.

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Web-native curation with Storify. | The Media Spot

Web-native curation with Storify. | The Media Spot | Kevin I Mills | Scoop.it
Gather, sequence, synthesize and re-present online content (from Twitter, Facebook, Flickr, Youtube, Vimeo, or anywhere else on the web); Incorporate custom text between curated content; Add interactive links; Embed ...
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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Kevin I Mills | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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Social curation: shaping the user experience - SmartPlanet.com (blog)

Social curation: shaping the user experience - SmartPlanet.com (blog) | Kevin I Mills | Scoop.it
Social curation: shaping the user experience
SmartPlanet.com (blog)
MELBOURNE — “It's creating scarcity from abundance,” Simon Goodrich, managing director of digital studio Portable, said on the topic of social curation.
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5 Great Social Media Curation Tools You Have to Try Today ...

5 Great Social Media Curation Tools You Have to Try Today ... | Kevin I Mills | Scoop.it
I use it to produce my web daily newspaper 'The @grattongirl Review' which, since its launch in 2011, has received thousands of reads and shares. Essentially Paper.li is a free content-curation service that lets you publish ...
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New Curation Models Emerge for Publishers - MediaBizNet

New Curation Models Emerge for Publishers MediaBizNet Publishers can create apps that feature original content from their own website (or multiple properties) as well as third-party content curated from TrapIt's discovery engine, which the company...
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5 Ways Of Curating Content For Your Website or Blog

5 Ways Of Curating Content For Your Website or Blog | Kevin I Mills | Scoop.it
However, it is strange though that only few people understand what content curation is and how to use the same for business growth and promotion. Moving ahead in the competitive online world is a tough task and one needs to have a ...
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Top 25 Social Media Curation Sites to watch out for - Online ...

Top 25 Social Media Curation Sites to watch out for - Online ... | Kevin I Mills | Scoop.it
Curata- Curata helps marketers maximize their content curation efforts with web-based tools to easily find, organize and share online content. Curated.by- let's you collect & organize topic based content (media, links, tweets) ...
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Where WordPress is headed: Longform content, curation and maybe even native ... - paidContent.org

Where WordPress is headed: Longform content, curation and maybe even native ... - paidContent.org | Kevin I Mills | Scoop.it
paidContent.org
Where WordPress is headed: Longform content, curation and maybe even native ...
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The Scoop On Content Curation & Scoop.It

The Scoop On Content Curation & Scoop.It | Kevin I Mills | Scoop.it

Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.It.


Via Guillaume Decugis
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Gail Rogers's curator insight, February 10, 2013 7:32 AM

this is a fantastic tool

Guillaume Decugis's comment, February 12, 2013 3:55 PM
Hi Robin. I know you have infinite curiosity which is a great quality for curators ;-) Just like some other successful companies in our space (HootSuite, SlideShare...), there are multiple reasons for us not to communicate on that in spite of having traction and success. To give you more insights, I would actually argue that growth rates on these numbers are actually more important than the absolute values themselves. Our traffic, usage and revenue are all growing at the same pace and have done x5 in 1 year. More importantly, in spite of being a significant scale with now 6m+ monthly uniques and close to 400,000 professionals and businesses with a Scoop.it account, it doesn't give any signs of slowing down (while we have many opportunities to catch and improvements to make). And without trying to pick on them but just to give a sense of perspective, we're about 20x the size snip.it had before they shut down. This is not to say we'll rest on our laurels: we're committed to make constant improvements to serve our community better and go much further so stay tuned for more updates!
Robin Good's comment, February 13, 2013 1:36 AM
Thanks Guillaume for your kind feedback.