...Google TV wasn’t exactly embraced by TV networks when it launched about a year ago. Virtually all broadcasters and most cable channels blocked Google TV users from accessing catch-up episodes online for fear that Google TV owners would drop their cable subscriptions. One of the lone exceptions was Turner, whose web apps for Google TV have featured short clips from its programming on the platform. Google TV has also offered HBO content to viewers that could authenticate themselves as subscribers of the premium cable network through a dedicated HBO Go app. Google is expected to launch the next version of Google TV within the coming weeks. The second iteration of the platform will be based on Android 3.1 (a.k.a. Honeycomb) and have access to the Android Market. Dedicated apps as well as authentication features could possibly convince other TV networks to embrace the platform as well, but it’s unclear how this would be received by consumers. Google executives have been struggling with the perception that Google TV is meant to replace traditional pay TV services. Tying the platform closer to pay TV subscriptions could help to mend relations with networks, but it might also go counter to what some consumers have been expecting when buying these devices.
Via Peter Rosenberg