Keeping a keen eye on Consumer behaviour
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Keeping a keen eye on Consumer behaviour
no-matter you mention about user,customer,buyer...etc we just wanna to talk about the simple things of CONSUMER BEHAVIOUR
Curated by Takeshi CY Lin
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5 Ways Customer Service Is Changing in 2013 | Samanage Blog

5 Ways Customer Service Is Changing in 2013 | Samanage Blog | Keeping a keen eye on Consumer behaviour | Scoop.it
Back in the day, customer service was a murkier, more mysterious concept to most consumers, and they didn't expect much when they did contact a company's customer service department.

Via Fred Zimny
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Use the Psychology of Pricing To Keep Customers Returning — HBS Working Knowledge

Use the Psychology of Pricing To Keep Customers Returning — HBS Working Knowledge | Keeping a keen eye on Consumer behaviour | Scoop.it
When to charge for a product or service can be more important than how much to charge, says Harvard Business School professor John Gourville. If you want to build long-term loyalty with customers, you better understand the difference.
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Takeshi CY Lin's comment, March 28, 2013 9:05 AM
Consumers are more likely to consume when a price is vivid and fresh than when it is obscured or distant.
— John Gourville
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How to Increase Customer Loyalty

A few tips on how to keep your customers. (http://t.co/98JVW1O0z2)

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Here's How to Listen to Your Customers & Go From Good to Great

Here's How to Listen to Your Customers & Go From Good to Great | Keeping a keen eye on Consumer behaviour | Scoop.it

 

 

"Years of research have revealed that the single most important factor that separates the good companies from the great companies Adidas from Nike is the ability to listen to their customers. That's the starting poing".
 

 

Excerpt:

 

"Dominant organizations, are those that can discern meaning from the information given. In other words, they're doing more than listening. They're hearing. And they're deriving their direction from what they hear".

 

How, exactly, does such effective listening work?

 

Here is what caught my attention:

 

Understand the unconscious

 

**A vast majority of human experience, communication and thought take place on an unconscious level - this is the first step to listening to the customer.

 

**We're continually taking note of the enviornment around us - how people interact within that enviornment and what role we play as individuals

 

**That information has a profound role in guiding customer behavior

 

**Truly effective communication means being able to listen on

multiple levels to what is said and what is left unsaid

 

 

Access Archetypal Images: A single image is worth a thousand words for a simple reason:

 

**The unconscious mind does not bother with language. Symbols, pictures, and iconography speak directly to your customer's psyche,

 

**bypassing and transcending all other forms of communication to take on the leading role in influencing your customer.

 

Listening, then, also means understanding which archetypal images resonate most with your customers and are the most relevant to them.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/PA0xBk]


Via janlgordon, Stefan moritz
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janlgordon's comment, September 17, 2012 12:49 PM
Thanks Karen, love your feedback, made my day!!
Sean Goldie's curator insight, October 17, 2013 2:33 PM

We live in a world made of stories


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Consumer Behavior & Mobile Marketing [INFOGRAPHIC]

Consumer Behavior & Mobile Marketing [INFOGRAPHIC] | Keeping a keen eye on Consumer behaviour | Scoop.it
This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.
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Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:11 AM

A compilation of some useful demographic and usage stats.

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behind-cocacola--datavisualisation_5157176868dfc.png (768x1087 pixels)

behind-cocacola--datavisualisation_5157176868dfc.png (768x1087 pixels) | Keeping a keen eye on Consumer behaviour | Scoop.it
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Brand Loyalty Can't Compete with Customer Experience | Survey Results

Brand Loyalty Can't Compete with Customer Experience | Survey Results | Keeping a keen eye on Consumer behaviour | Scoop.it

"In other words, consumers want what they want when they want it, and if your company can’t meet their needs when they’re ready to pay for it, brand loyalty isn't going to sway them."

 

"...consumers are no longer making their buying decisions based on brand loyalty, but rather which companies can match their desired experience at a time of their choosing."

 

"...the reality is that companies are at risk of losing customers if they fail to accommodate customer preferences or adopt evolving channels of communication in providing service." By Marisa Peacock

 

Read more: http://www.cmswire.com/cms/customer-experience/demand-for-tailored-customer-experiences-put-brand-loyalty-at-risk-020137.php


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streetsmartprof's curator insight, March 24, 2013 10:11 AM

Even though the article is a survey based on consumer purchasing habits, B2B is not that far behind the findings.

 

Such as most of the buy-sell cycle can be done on line. And if the only way to contact your company is via a phone, (or not via a phone), this can create a negative first impression.

 

As customers we want to deal with the tools we use everyday as means to contact, interact, match products to needs, and receive after sales support.

 

This is not to say we should run off and setup numerous ways for customers to interact with our company. Yet there are always ways to evolve towards what it is our best customers want us to deliver.

 

In the B2B space, what the main stream market is doing is not as critical as what our sweet spot is lacking. Watch and listen to which tools your customers are using on a daily basis to make their jobs easier. By incorporating these tools into the overall "product life/usage" cycle helps improve the customer experience.

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Customer Service Trumps Marketing | Social Media Today

Customer Service Trumps Marketing | Social Media Today | Keeping a keen eye on Consumer behaviour | Scoop.it
The whole point of social media is to encourage interaction and communication. If used effectively, it can increase brand awareness
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Customer Service Trumps Marketing | Social Media Today

Customer Service Trumps Marketing | Social Media Today | Keeping a keen eye on Consumer behaviour | Scoop.it
The whole point of social media is to encourage interaction and communication. If used effectively, it can increase brand awareness
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How Consumers use Social Media During Purchase

How Consumers use Social Media During Purchase | Keeping a keen eye on Consumer behaviour | Scoop.it

Are you still wondering just how to integrate social media into your marketing mix?

 

While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR.

 

A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories.

 

 

 


Via Ivo Nový
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Ivo Nový's curator insight, March 23, 2013 3:24 AM

If your business is in the categories stated in the study and affected by social media building relationships with bloggers who also tweet and pin can be an effective way to reach your audience when they are considering a purchase.