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Reach is Infinitely More Important than Fan Count on Facebook | Soshable | Social Media Blog

Reach is Infinitely More Important than Fan Count on Facebook | Soshable | Social Media Blog | Keep Up With The Web | Scoop.it

As Facebook’s ability to drive traffic and improve branding continues to increase, the need to understand the metrics grows as well.

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What You Need to Know About .sucks Domain Names

What You Need to Know About .sucks Domain Names | Keep Up With The Web | Scoop.it

"The sunrise period for trademark owners to register their .sucks domain names has started. That means owners of federally registered trademarks (and celebrities) can pay around $2,000 to get their brands’ .sucks domain names before those domains go on sale to the general public on June 1, 2015."

Sherryl Perry's insight:

Interesting. Kelley Keller raises several issues including the cost of reserving your own domain name or possibly fighting a trademark infringement case later.

 

Kelley also raises the concern that as the owner of a registered trademark, you are responsible for enforcing the registration and if you don’t enforce your rights, you might lose them. – Lots to think about here.

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2 Powerful Strategies You As A Blogger Desperately Need

2 Powerful Strategies You As A Blogger Desperately Need | Keep Up With The Web | Scoop.it

Are you trying to differentiate your blog from the rest? What are the two most powerful blogging strategies you can implement today? Thanks to Adrienne Smith for sharing her insight with us.

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Google Plus Social Network or SEO Advantage?

Google Plus Social Network or SEO Advantage? | Keep Up With The Web | Scoop.it
Is Google Plus social network site or more for SEO rich content connected to your website ? I believe it is both a social network and SEO for your site
Sherryl Perry's insight:

Google+ for newbies. Lisa explains this simply and gives concrete examples. 

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People Will Buy From You When They Understand What Business You’re Really In!

People Will Buy From You When They Understand What Business You’re Really In! | Keep Up With The Web | Scoop.it

Do you know what business are you really in? Do you offer tangible values to people? What problems do you solve? If you meet your prospects needs, they will buy.

Sherryl Perry's insight:

This week, +Don Purdum (from Unveil the Web) shares his insight as to how we can bring clarity to our business by defining tangible values that solve problems. Thanks Don!

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How to Determine Which Social Network is Best for Your Business

How to Determine Which Social Network is Best for Your Business | Keep Up With The Web | Scoop.it
Find out which social networks your ideal customers are actively using.
Sherryl Perry's insight:

Ever ask yourself which social network you should be active on? This post should help you decide.

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What Seriously Makes People Unsubscribe From Your Email List? Here.

What Seriously Makes People Unsubscribe From Your Email List? Here. | Keep Up With The Web | Scoop.it
Ever wonder why you keep getting a high unsubscribe rate? Here are some reasons why people unsubscribe to your email list.
Sherryl Perry's insight:

Pauline Cabrera (from TwelveSkip.com) asked twenty influential bloggers why they unsubscribe from emails. (Lots of great tips here and "yes" she included my thoughts too.)

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Did You Know Google Panda 4.1 Rewards Quality Content? #FridayFinds

Did You Know Google Panda 4.1 Rewards Quality Content? #FridayFinds | Keep Up With The Web | Scoop.it

Do you think that Google’s Panda 4.1 algorithm changes will hurt you or help you? Will quality content really increase your organic search traffic?

 

Sherryl Perry's insight:

This week, in my #FridayFinds series, we’re going to take an in-depth look at some of the latest news surrounding Google Panda 4.1.

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Take Charge of Your Stats: Piwik Analytics vs. Google Analytics

Take Charge of Your Stats: Piwik Analytics vs. Google Analytics | Keep Up With The Web | Scoop.it
Looking for an alternative to Google Analytics? Want to understand your traffic, get a deeper view? Open source contender Piwik Analytics may be your answer.
Sherryl Perry's insight:

Interested in an alternative to Google Analytics? Check out Piwik Analytics instead.

Take Charge of Your Stats: Piwik Analytics vs. Google Analytics
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LinkPatrol Review: Analyze Your Outgoing Links in WordPress

LinkPatrol Review: Analyze Your Outgoing Links in WordPress | Keep Up With The Web | Scoop.it
This premium plugin should make it easy to manage outgoing links on your WordPress blog.LinkPatrol is a one-of-a-kind outgoing link monitoring WordPress plugin, which essentially monitors all outgoing links present in your WordPress blog.
Sherryl Perry's insight:

This premium plugin should make it easy to manage outgoing links on your WordPress blog.

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7 Google+ Tips to Create Maximum Engagement

7 Google+ Tips to Create Maximum Engagement | Keep Up With The Web | Scoop.it

Blog post at Rebekah Radice : Google+ engagement.
Everyone wants it, but few know how to create it.
While it may feel elusive, creating a vibrant and interactive Google[..]

Sherryl Perry's insight:

Here are seven tips for increasing engagement on Google+. Even if we were to start by incorporating only two or three of these into our social media strategy, we would still be on the right track.

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6 Neuromarketing Principles For Designing More Persuasive Websites

6 Neuromarketing Principles For Designing More Persuasive Websites | Keep Up With The Web | Scoop.it
Getting people to consider a product, eliminate others and, eventually, buy, is a matter of putting to work these six important psychological principles.
Sherryl Perry's insight:

This quick read about neuromarketing shares six techniques (including examples of website pages that persuade their visitors to buy right away). These marketing principles are based on using psychological behavior to create websites that result in higher user engagement.

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Did my switch to Disqus benefit you, in any way?

The discussion continues. Which commenting system do you prefer for your WordPress blog? Disqus? CommentLuv? Google+? Join the conversation on Jen's blog and share your thoughts with us.I am now using Disqus for comments on my blog. I have switched from using CommentLuv Premium on my wordpress blog.
Sherryl Perry's insight:

The discussion continues. Which commenting system do you prefer for your WordPress blog? Disqus? CommentLuv? Google+? Join the conversation on Jen's blog and share your thoughts with us.

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How Can you Improve Your Website Blog? #FridayFinds

Do you think your blog is successful? Could you be writing more effective headlines, driving more traffic and marketing your content better? Should bloggers be using comments-per-post as a measurement for success? Do you know what your EMV score is? This and more in this week’s #FridayFinds

Sherryl Perry's insight:

This week's featured authors are: Dan Shure, Jon Morrow, Garrett Moon and Navneet Kaushal,

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Choosing WordPress Themes: Security Risks, Code Bloat and Other Issues

Choosing WordPress Themes: Security Risks, Code Bloat and Other Issues | Keep Up With The Web | Scoop.it

Need help choosing a WordPress theme?  Don’t end up with security risks, code bloat or a theme that you’re stuck with for life. Some of the resources here can help you make the right choice for you.

Sherryl Perry's insight:

Choosing a WordPress theme isn’t easy. Which best-selling themes can lead to security risks, code bloat or a theme that you’re stuck with for life?

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Are You Confused about Google’s New Ranking Signal?

Are You Confused about Google’s New Ranking Signal? | Keep Up With The Web | Scoop.it

Do your websites provide a good UX (user experience)? How do your sites display on mobile devices?


Now that Google has set April 21st as the roll-out date to use "mobile-friendliness" as a ranking signal, we need to make sure our houses are in order. The good news is that this algorithm change will only affect mobile searches and not desktop searches.

Are you ready?

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25 Photoshop Plugins That Will Blow Your Mind

25 Photoshop Plugins That Will Blow Your Mind | Keep Up With The Web | Scoop.it
25 Photoshop Plugins That Will Blow Your Mind
Sherryl Perry's insight:

Do you use Photoshop? If you do, you won't want to miss these.

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Re-Thinking Your After Blogging To-Do List

Re-Thinking Your After Blogging To-Do List | Keep Up With The Web | Scoop.it

Just writing up awesome content and publishing it on your blog isn’t enough. You need a content marketing strategy. Here are five ideas to get you started.

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10 Last-minute Ways to Increase Holiday Conversions

10 Last-minute Ways to Increase Holiday Conversions | Keep Up With The Web | Scoop.it
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely ...
Sherryl Perry's insight:

Here are ten examples of eCommerce websites that you can get ideas from in time for the holiday shopping season.

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16 Design Mistakes That Make Visitors Bounce From Your Website – And How to Fix Them

16 Design Mistakes That Make Visitors Bounce From Your Website – And How to Fix Them | Keep Up With The Web | Scoop.it
Admit it…You're confused. You've been told again and again: web design really matters. Your website is the window to the world. You're pretty sure your website design ticks all the right boxes. You...
Sherryl Perry's insight:

Time for a site redesign? Here's a quick easy read that will resonate with many of us. 

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Take Charge of Your Stats: Piwik Analytics vs. Google Analytics

Take Charge of Your Stats: Piwik Analytics vs. Google Analytics | Keep Up With The Web | Scoop.it
Looking for an alternative to Google Analytics? Want to understand your traffic, get a deeper view? Open source contender Piwik Analytics may be your answer.
Sherryl Perry's insight:

Looking for a (better) alternative to Google Analytics? Check out this article from to see if Piwik Analytics might be a good fit for you. (It's open source. So, it's free to us)

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Can You Influence Consumers by Using Neuromarketing Techniques? #FridayFinds

Interested in learning how to integrate #neuromarketing techniques into your website? Check out this week’s #FridayFinds. 

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Local Search and Geo-Fencing: How To Use The Powerful Business-Building Duo » Search Engine People Blog

Local Search and Geo-Fencing: How To Use The Powerful Business-Building Duo » Search Engine People Blog | Keep Up With The Web | Scoop.it
Sherryl Perry's insight:

Ever heard of Geo-fencing technology before? Analysts predict that as early as next year, there will be more local searches on smartphones than on PC's. Research shows that PPC ads that use a local extension increase the click-through rate by 10% (on average). Now’s the time to learn more about local search marketing and how to run geo-targeted promotions. 

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Big Companies Use Neuromarketing to Influence Buyers. Can You?

Neuromarketing is a field of marketing that uses medical technologies to study the brain’s responses to advertising and branding. With access to this data, marketers can adjust their messages to elicit better responses to their marketing efforts. 

Microsoft, Intel, eBay, HP and Pepsi can afford neuromarketing. In this week’s #FridayFinds, learn how to use neuroscience to design landing pages that convert your website visitors into buyers.

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Getting Disqus to Sync Comments with Wordpress - Dragon Blogger Technology

Getting Disqus to Sync Comments with Wordpress - Dragon Blogger Technology | Keep Up With The Web | Scoop.it
Steps to fix the Disqus commenting sync issues with Wordpress when you are running caching or cloud services.
Sherryl Perry's insight:

There's been a lot of bloggers switching to the Disqus commenting system lately. This is an excellent tutorial on how to sync your Disqus comments with WordPress. (While this was originally written in 2013, Justin Germino does update it.)

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Who Do You Listen to When Influential Bloggers Don’t Agree? #FridayFinds

Are blog comments an important metric for measuring success? Why are some influential bloggers shutting down their comments? Do you know how to get better results without having to drive more website traffic?

Sherryl Perry's insight:

This week’s featured authors are: Chris Brogan, Dan Shure,Marcus Sheridan, Adam Connell, Garrett Moon¸ Mark Schaeffer, 

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