I’m reading a great book now, Naked Statistics: Stripping the Dread from the Data. One of the points that its author Charles Wheelan makes is that oftentimes sound statistical analysis can be made to a poor data set.
Email can be a tricky marketing practice. It’s not just about the focus your enterprise puts on deliverability, or the quality of the content, or how snappy your subject line is – it’s usually a combination of many of these… and...
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
:: By Jacques van der Wilt, DataFeedWatch & WordWatch :: Google Shopping is a great channel for Web shops, but many merchants are still struggling to figure out how to set product targets for their Product Listing Ads campaign.
Read about Matt Cutts’ video on Penguin 2.0 about algorithm changes that will reward authority sites and advertorials that violate Google quality guidelines. Some SEO experts are speculating that Google may use Google+ to determine site authority.
As the looming Penguin update (version 2.0) hovers overhead, search professionals are left wondering how the unknown changes to Google’s search algorithm will impact their company’s digital visibility.