There is nothing more frustrating in life than facing a stubborn careless customer service. If you are yourself taking care of customer service, bear in mind the following rules, they might save or even improve your image.
In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts.
Depending on what your business goals and needs are, you could be sending newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails, and more. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction -- the transactional email.
That's right: Transactional emails are one of the most effective types of communication to engage your prospects with.
"Does everyone in the organization have a clear picture of the processes customers go through when interacting with the organization?"
Forrester recently released a book ' Outside In : The Power of Putting Customers at the Center of Your Business'. The book highlights that customer experience is the greatest untapped source of cost savings ...
Understanding customer behavior and interactions can lead to the following benefits:
Identify New ‘Niche’ Customer Segments – Just because people share some similar characteristics (e.g. female in the age group 35 – 45) does not imply that they share the same passions and interests.
Deliver Targeted, Personalized Content and Advertising – Moving beyond ‘likes’ and ‘follows’ – to create a 360 degree of the customer ...for improving customer understanding and targeting them with personalized content.
Increase Customer Loyalty – Gaining deeper insights into existing customer segments as well as discovering new customer segments by developing a multi-channel strategy and aggregating data across mobile, social and digital channels.
Customer service is going social. Unfortunately, it's traveling on the slow boat to customer satisfaction. what a great opportunity to show you can shine by engaging in a true dialog with prospects, customers, vendors, etc. We will strive to thrive in these ways to strengthen our relationships with our key constituencies at Flash Purchase.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.