To achieve a cultural overhaul at Così, the new CEO has been brutally honest about the chain’s problems and what needs to be fixed (RT @BW: Learn from Così: If you want to change corporate culture, try telling the truth |
Here are three reasons Google's health venture matters, both to the industry and to our quality of life.
"Google has greater consumer reach than any other company on Earth," said Josh Stevens, CEO at Keas, an employee wellness technology firm. "No company has both greater consumer access and greater resources to throw at challenging opportunities like healthcare than Google."
As the work-life balance debate roars on with employees wondering whether to lean-in or lean-out these days, perception is everything (most recently at Arianna Huffington’s #ThirdMetric conference where redefining success beyond money and power was...
HR managers and leaders across the country are gathering together in meetings large and small, sharing ideas and concerns, and trying to understand the intricacies and impacts of health care reform on their organizations.
See how it compares with the results from our Compassionate Organizations Quiz.
Are you part of an organization—whether a workplace, religious congregation, or volunteer group—where people comfort one another and lend a hand when times are tough? Do your leaders seem to care about their members, and help with real-life challenges?
The answers to these questions aren’t just important for feel-good reasons. Recent research suggests that more compassionate workplaces reap substantive benefits when it comes to employee wellness, creative problem solving, productivity, and the bottom line.
Known by many other names including the Nintendo Generation, Generation Next, Echo Boomers and most notably Generation Y, the newest group to the healthcare consumer market includes over 75 million adults born since 1982. These millennial members constitute one of the most challenging groups to market to.
Why? In a nutshell, these younger patients grew up with computers, smart phones, Wii's and Playstations. These “digital natives,” are multi-taskers who skim and scan so much information on a daily basis making it challenging for healthcare marketers to attract and engage this elusive group. They are much less accepting of traditional marketing methods, proving more skeptical and difficult to reach than their predecessors.
On the bright side, these members show similar characteristics to their Generation X predecessors when they begin to shop for healthcare services leaving marketers not completely in the dark. For example, we know that they use several sources of information including online search, reviews and ratings sites and social sites for initial research.
Unique to this generation is their independence from physician referrals and reliance on self-directed care decisions when ultimately choosing a service or provider, which makes it tricky for marketers to target and track.
In response to this, healthcare marketers need to find creative ways to communicate and connect with constant personalized content, most notably through social and online platforms, to effectively reach this digital generation. Additionally, physicians need to provide a total care experience to keep this group from switching doctors or hospitals if they have a negative experience, which is a common trait of this generation.
According to The Advisory Board Company “Millennials show a greater interest in wellness and preventative treatment, but prefer to access health information through the Internet or a ﬁtness center rather than through hospital services.” They still believe Doctor’s are the most reliable source of information; however, this generation will consult everyone from their friends, family, to the networks they have built around social media.
So what works with healthcare marketing to Generation Y?
Marketing Campaigns free of a lot of jargon - they like it clean and simple,Interactive campaigns that allows them to engage someone in conversation,Blogs that educate them on new medical technologies, or medical breakthroughs, or healthy ways to improve their lives,Medical Social Media Marketing to peak their interest and draw them in, particularly, You Tube Twitter, Instagram and Pinterest.
Thus, even though these millennials at first appearance can be a tough sell, there’s a huge opportunity to connect with these consumers more deeply and help win their trust. For they value patient-centered relationships and quality connections through various channels making them a loyal bunch of healthcare consumers for years to come.
Four Keys to Manage Your Moods at Work Huffington Post Canada While exercise programs, meditation rooms, and sponsored yoga classes are all great for creating a healthier (happier and more productive) organization, mood management is just as...
Social software has the potential to address operational “pain points” and significantly enhance business performance in the short–term and transform it in the long–term (Executives are skeptical of the value of social software.
Every fall, America's corporations go through the annual ritual of offering and explaining benefits packages to employees. This year, 150 million people will select health care plans paid for by their employers.
Health care benefits are one of the greatest incentives corporations have to attract and retain talent. Every fall, America's corporations go through the annual ritual of offering and explaining benefits packages to employees. This year, 150 million people will select health care plans paid for by their employers. Companies will spend an average of $10,522 per employee for health care, open enrollment this year. That's $1 trillion worth of health care purchased at one time. Open enrollment is health care's trillion-dollar moment.
Over the next five years, 13 million wearable devices embedded with wireless connectivity will be integrated into wellness plans offered by businesses, according to ABI research’s new report.
In 2013, principal analyst Jonathan Collins said less than 200,000 wearable devices have been integrated into wellness plans.
The report factors in the social and economic drivers supporting the integration of wearable wireless device adoption, such as the point at which people start taking more responsibility in healthcare, Collins told MobiHealthNews.
“While some device vendors are hoping that strong consumer awareness will drive corporate wellness adoption for their products, they also need to understand and focus on the most influential parts of the healthcare value chain,” Collins said.
Keas, a startup which gamefies employee wellness and compliance, today announced the launch of a new platform that adds more social elements to the service, can be accessed on iOS, and opens up Keas to third party web developers. Keas also announced a new CEO: Josh Stevens, an alum of AOL and, most recently, YouSendIt.
The company has also opened its platform to allow outside developers build on top of it. It’s unclear just how open the platform will be for third parties to really get creative with the data because the company is mum for now, though it says it has some partner announcements to make.
Keas said it would be working with quantified self device makers, publishers, and wellness app makers. Stevens said the service could work with those QS devices – he didn’t name names, but the Nike FuelBand and FitBit fall in the category. He also said the platform would integrate with fitness centers and cafeterias, so when an employee makes a healthy food choice, for example, he can automatically earn points.
Lessons on how to build an employee wellness program from Penn State's recent misstep, to three companies who are getting it right. (Lessons on how to build an employee wellness program from Penn State's recent misstep, to three companies who are...
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