Kasems articles for milestone 3
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Rescooped by Kasem Tanom from The power of ideas; integration across all media.
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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | Kasems articles for milestone 3 | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...

Via Dr. Susan Bainbridge, Becky Norman, Nick Moxon, Fatana Faghiryar
Kasem Tanom's insight:

This article sums up the point of how social media is a great communication tool when integrated to deliver strong messages to consumers. Nowadays internet is easily accessed through smartphones and social media site such as Facebook has been incorporated into consumers lives as it is a daily routine for them to check Facebook. Consumers are likely to trust and buy from brands who uses social media as mentioned in this article. In relation to IMC social media is an option for firms to use in the integration across all media channels. Social media is a creative media channel for firms to communicate with consumers and advertise products and services. 

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Tiffany Tang's comment, September 26, 2013 8:07 AM
i think this is a very good article to read with. some companies however still choose to ignore the evolution on online activity and choose to go through the traditional streams of communicating with there target audience. This might let the company reduce the amount of profit.On the other hand if the company use the social media to promo their product this will largely give a big advantage for the company.
Anna Kong's comment, September 26, 2013 9:26 PM
i agree with you jianwang this article is interesting and it does point out the vital connections between branding and social media. well chose article.
Steven Chen's comment, September 26, 2013 9:33 PM
Good insight Lycoris. For me, I fit into one of the 18-34 demographic and I use social media every day. All the statistics in this article show that social media plays a significant role in brand engagement and I totally agreed with it. For me, I would like to engage with a brand that using a social media platform, especially if some of my friend a link to me on Facebook. One of the reason that I would like to trust brands who use social media is there are not just positive advertisements on the Facebook page but also different comments I can read. And I also agree with Lycoris’s point that social media is a powerful tool. It is an effective and cheap platform for brand to engage with people, but it is hard to control. For brand, this could be a negative issue because when things go wrong, it is really hard to control how people saying on the social media so there is no way to hide the truth. And for customers, this could be a good issue because we knew if something goes wrong, we will see news on social media.
Rescooped by Kasem Tanom from IMC and Direct Marketing!
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The Role of Direct Marketing in the IMC Program - ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants.

The Role of Direct Marketing in the IMC Program - ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. | Kasems articles for milestone 3 | Scoop.it
The Role of Direct Marketing in the IMC Program Advertising & Marketing IMC considers all sources of brand or company contact that a customer/prosp

Via Mareta Simanu Sapolu
Kasem Tanom's insight:

This article discusses the role of direct marketing in the IMC programme and explains clearly what direct marketing is. Direct marketing is part of the promotional mix for IMC and is in the form advertising through mail, print or TV- Direct response ad. I think Direct marketing is important for firms as it is a direct approach in advertising and communicating a brand to consumers  and clearly puts the brand out there for consumers to analyse and process.

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Sean Peh's comment, September 26, 2013 7:42 PM
Hi Thim, this article emphasizes a lot on direct marketing which is good because it is really useful when company creates a relationship with the consumers. Not to mention by doing direct marketing we know that our promotion or the message that the company wanted to deliver is been delivered successfully.
Thapthim (Thim) Phithak's curator insight, September 26, 2013 10:14 PM

This article targets mostly on role of direct marketing in the IMC which is good since direct marketing is important role for the company to do inorder for them to engage their target consumers, to makes sales and gain cusomer loyalty. Having an understanding of this article will help the company to be sucessful. 

Sini Tagiloa's curator insight, August 26, 2014 10:38 PM

How effective is Direct Marketing as a tool in creating brand awareness and attracting consumer interest before "clutter" is considered a potential threat in segmenting your target audience?

Rescooped by Kasem Tanom from Communication Mix, IMC programme planning and Direct marketing
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Kasems articles for milestone 3 | Scoop.it
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.

Via Gracey Monteith, Connie Guan, Zhaowei Lu
Kasem Tanom's insight:

This article is interesting as it tells marketers how to develop effective marketing communication mix and gives instructions and steps on how to do so. The five steps include target audience, create key message points, identify apertures, write plan and identify tactics. I think it is important for firms to use a variety of communication techniques as it can be more effective. Marketers need to understand the communications mix in order to communicate effectively with customers and provide them with what they truely desire and in order to do that they need to deliver a message and get a point across to consumers that this brand/product is worth purchasing.

 

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Lance Holland's comment, May 9, 2013 1:49 AM
This Ehow article helps demonstrate the steps needed to create a successful communication mix. These steps help facilitate successful communication mixes which in turn enhance the communication of a brand.
Norman Vaz's comment, May 9, 2013 6:20 AM
This article was very insightful as it provided a step by step approach to a perfect marketing mix which any marketer could use as it would provide communication to the customers more effectively in return being able to make a stronger brand.
Jieyi Situ's comment, May 9, 2013 11:52 PM
The article shows the importance of the marketing communication mix strategy. Combining different marketing techniques is definitely more effective than only using one technique as a strategy. As a result, developing an effective marketing communications mix is necessary for business.