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4 Rules for a Video to Go Viral

4 Rules for a Video to Go Viral | social media news | Scoop.it
Learn how to make a successful video by following these 4 tips which have been pulled from some of the most popular viral videos on the web.
Karen Woodward's insight:

Great advice here. It's so frustrating when a client says "Let's make a viral video." You can't MAKE a viral video, you can only make a video that's worthy of going viral.

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13 ways to boost your Facebook Page reach | Socialbrite

13 ways to boost your Facebook Page reach | Socialbrite | social media news | Scoop.it
With marketers complaining about Facebook's paid services and their Pages' reach dropping, there are a number of Pages that are defying the majority and...
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How LinkedIn Company Pages Work Like Magic for B2B Marketers | Business 2 Community

How LinkedIn Company Pages Work Like Magic for B2B Marketers | Business 2 Community | social media news | Scoop.it
With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more...

Via Baochi
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How To Claim Your Trademarked Username on Facebook

How To Claim Your Trademarked Username on Facebook | social media news | Scoop.it
If you want to change your Facebook page’s username and vanity URL, Facebook has a pretty good set of options and forms you can navigate to do so.
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10 Apps & Sites for Digital Storytelling & more!

10 Apps & Sites for Digital Storytelling & more! | social media news | Scoop.it

Via José Carlos, José Francisco Simó, Nadine Hack, Mick Say, Gerrit Bes
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Esther Coronel De Iberkleid's comment, December 28, 2012 4:35 PM
Great information!
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5 Tips for Effectively Managing a LinkedIn Group | Social Media Examiner

5 Tips for Effectively Managing a LinkedIn Group | Social Media Examiner | social media news | Scoop.it
LinkedIn Groups: Learn how to build, grow and manage a highly successful LinkedIn group.
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Instagram Launches Profile Badges

Instagram Launches Profile Badges | social media news | Scoop.it
Instagram just rolled out new Instagram badges as a way to help brands promote their accounts across the web.
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8 Indispensable Tools to Improve Your Social Media Efficiency

8 Indispensable Tools to Improve Your Social Media Efficiency | social media news | Scoop.it
Social Media can be a real time crunch. Here are eight tools to help you save time and effort.
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How to Know When to Promote a Facebook Post

How to Know When to Promote a Facebook Post | social media news | Scoop.it
Facebook Promoted Posts are a major part of the social marketing arsenal. But when should you pay the money to promote? Download this easy, 4-step guide.
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FACEBOOK: I WANT MY FRIENDS BACK

FACEBOOK: I WANT MY FRIENDS BACK | social media news | Scoop.it
If you want to send Facebook a message, please feel free to use our graphics for your Facebook page THE BIGGEST ‘BAIT N’ SWITCH’ IN HISTORY? This has been brewing since around May.
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5 Ways Your Business Should Use Twitter Hashtags

5 Ways Your Business Should Use Twitter Hashtags | social media news | Scoop.it
Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.

1. Seek Business-Specific Conversations

Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats).

If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space.

And  if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.

2. Keep it Simple and Consistent

a. Don’t create a long, complex hashtag as they are neither search-friendly nor commonly used, so your tweet will get buried quickly.

b. Don’t weigh your tweets down with excessive hashtags.  Use a thoughtful, precise selection of 1-2 hashtags per tweet

3. Create Your Own Hashtag

Brands both large and small choose to create their own hashtags for several reasons.

Hashtags are a great way to generate buzz around a marketing campaign. 

Or turn to Twitter when launching a contest, another great marketing tactic for your brand.

Ask people to tweet with a specific hashtag when they submit ideas, jokes or photos. When the entry period is over, you’ll be able to easily locate submissions in one place

 Get creative!

4. Organize Social Dashboards by Hashtag

One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard. Whether you use HootSuite or TweetDeck, you can establish columns by social network, search term, Twitter list or hashtag.

5. Take Advantage of Follow Friday

The Follow Friday movement is a great excuse for your small business to join the conversation and get its name out there.

Craft  #FF tweet s as follows:

Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF

Tip: consider making  a themed  list — e.g. Are these the best foodies to follow? Political analysts? Activists? Comedians? Narrow down the type of people you’re suggesting and indicate that in the tweet.

Many choose to support only one or two people per #FF tweet, which is a more personal approach.

You may also consider crafting a tweet for a single person if you wish to compliment or communicate with that person, be it a journalist, executive or potential business partner.

 

If you are new to Twitter and #Hastags then you may wish to refer to these articles

HOW TO: Get the Most Out of Twitter #Hashtags. http://bit.ly/TGRyT2  

Twitter's  Introduction to #Hashtags . http://bit.ly/TGRyT2

Ultimate Guide to Twitter Hashtags. http://bit.ly/Qy9pue

 

By Stephanie Buck. http://bit.ly/Qy8gmn

Source. http://on.mash.to/TAn1Ia


Via maxOz, Johnny E. Ramos Ch., Jimun Gimm, Gerda van Doorn, Gerrit Bes
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Facebook's algorithm changes make engagement all the more important | The Wall Blog

Facebook's algorithm changes make engagement all the more important | The Wall Blog | social media news | Scoop.it
Facebook recently released an update to its algorithm aimed at strengthening the importance of user engagement with pages.
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Curate Image Collections from Social Hashtags with Picsho

Curate Image Collections from Social Hashtags with Picsho | social media news | Scoop.it

Robin Good: Picsho is a free web app which allows you to search for images on Flickr, Tumblr, Instagram, Twitpic (and on other services too) by using simple hashtags, and to pull in your favorite ones into a public image board on the web that can be shared with anyone.

 

Free to use.

 

Try it out now: http://picsho.com/

 

 


Via Robin Good, Steven Hughes, Gerrit Bes
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Beth Kanter's comment, September 7, 2012 12:03 PM
Robin, this sounded like an awesome idea, but when I played with it and tried to only capture a few photos that I wanted into a collection, it created the collection with all the photos in the hashtag .. seems like some glitches
Picsho's comment, December 23, 2012 11:50 PM
Hi, Beth. Sorry for the (extremely) delayed response! It definitely sounds like what you experienced was a glitch and/or a flaw in the UX, as Picsho was very early in the beta stage when this was originally shared by Robin Good. We're sure this has been fixed, and we've added lots more features since then. We would be glad if you'd check out the web app again and give us more feedback. Thanks!
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Top Brands Using Twitter for Customer Support

Top Brands Using Twitter for Customer Support | social media news | Scoop.it
Social Media - Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform ...
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Add QR Codes When You Have Your Logo or Collateral Material Designed | Visualead Blog

Add QR Codes When You Have Your Logo or Collateral Material Designed | Visualead Blog | social media news | Scoop.it
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The New MySpace: Here's How to Get Started

The New MySpace: Here's How to Get Started | social media news | Scoop.it
MySpace is reborn! Here's a walkthrough of the core features and design.
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Facebook Cheat Sheet [INFOGRAPHIC]

Facebook Cheat Sheet [INFOGRAPHIC] | social media news | Scoop.it
Facebook Emoticons and Other Short Cut Codes If you've found The Complete Social Media Sizing Cheat Sheet helpful, then you'll find this Facebook Cheat Sheet e...
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How to Use Instagram for Business - Online Marketing Institute | OMI Blog

How to Use Instagram for Business - Online Marketing Institute | OMI Blog | social media news | Scoop.it
Internet Marketing Training Courses & Certification Programs...
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Twitter Tools That Help With Efficiency

Twitter Tools That Help With Efficiency | social media news | Scoop.it
If you’re as busy as I am, you don’t have time to spend all day finding content, and managing your Twitter account. Steven Hughes wrote a great post a few weeks ago about how to manage Twitter efficiently, and spoke about Twitter tools.
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | social media news | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss, roberto toppi
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How To Use Facebook Gifts

How To Use Facebook Gifts | social media news | Scoop.it
Remember those weird fake gifts you use to be able to pay a dollar for to send your friends in the early days of Facebook?
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Pinterest New Verification Process Is Good For Brands

Pinterest New Verification Process Is Good For Brands | social media news | Scoop.it
Yesterday Pinterest added a long-requested feature, verification for website owners.
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How much do social media professionals make? | Articles | Home

How much do social media professionals make? | Articles | Home | social media news | Scoop.it
A new report claims a social media strategist earns $61,000 a year. See how much other job titles in this space make—and whether you’re seeing that type of pay.
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More Social Media Seen via Mobile Phone [Infographic]

More Social Media Seen via Mobile Phone [Infographic] | social media news | Scoop.it
Social Media has come along way, but the New World Social Media had better be mobile ready to keep up with the way marketers and promoters are using it. 47.8% of trade-show and event marketers spend...

Via John van den Brink, roberto toppi
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Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch

Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch | social media news | Scoop.it
Facebook has just begun testing...
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