Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.
1. Seek Business-Specific Conversations
Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats).
If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space.
And if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.
2. Keep it Simple and Consistent
a. Don’t create a long, complex hashtag as they are neither search-friendly nor commonly used, so your tweet will get buried quickly.
b. Don’t weigh your tweets down with excessive hashtags. Use a thoughtful, precise selection of 1-2 hashtags per tweet
3. Create Your Own Hashtag
Brands both large and small choose to create their own hashtags for several reasons.
Hashtags are a great way to generate buzz around a marketing campaign.
Or turn to Twitter when launching a contest, another great marketing tactic for your brand.
Ask people to tweet with a specific hashtag when they submit ideas, jokes or photos. When the entry period is over, you’ll be able to easily locate submissions in one place
4. Organize Social Dashboards by Hashtag
One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard. Whether you use HootSuite or TweetDeck, you can establish columns by social network, search term, Twitter list or hashtag.
5. Take Advantage of Follow Friday
The Follow Friday movement is a great excuse for your small business to join the conversation and get its name out there.
Craft #FF tweet s as follows:
Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF
Tip: consider making a themed list — e.g. Are these the best foodies to follow? Political analysts? Activists? Comedians? Narrow down the type of people you’re suggesting and indicate that in the tweet.
Many choose to support only one or two people per #FF tweet, which is a more personal approach.
You may also consider crafting a tweet for a single person if you wish to compliment or communicate with that person, be it a journalist, executive or potential business partner.
If you are new to Twitter and #Hastags then you may wish to refer to these articles
Robin Good: Picsho is a free web app which allows you to search for images on Flickr, Tumblr, Instagram, Twitpic (and on other services too) by using simple hashtags, and to pull in your favorite ones into a public image board on the web that can be shared with anyone.
If you’re as busy as I am, you don’t have time to spend all day finding content, and managing your Twitter account. Steven Hughes wrote a great post a few weeks ago about how to manage Twitter efficiently, and spoke about Twitter tools.
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