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Facebook Is Making Its Most Critical Update To News Feed In 7 Years Tomorrow

Facebook Is Making Its Most Critical Update To News Feed In 7 Years Tomorrow | social media news | Scoop.it
See only what you want to see.
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What Real-time Marketing Can Learn From QR Codes

What Real-time Marketing Can Learn From QR Codes | social media news | Scoop.it
Real-time marketing is all the rage, but its practitioners could learn a lot about what to do (and what not to do) from how QR codes are used (and misused)
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Twitter Advertising: Announcing the Twitter Ads API

Share and discover what’s happening right now, anywhere in the world.
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17 (mostly failed) Brand Tweets From The Oscars

17 (mostly failed) Brand Tweets From The Oscars | social media news | Scoop.it
Brands are trying hard to capture real-time marketing attention, but most of them aren't grabbing consumers' attention. Here are 17 example from the 2013 Oscars showing why.

Via Alberto Gago
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Did Twitter just introduce their own version of EdgeRank?

Did Twitter just introduce their own version of EdgeRank? | social media news | Scoop.it
Twitter’s new language and filter level metadata will eventually be used similarly to Facebook’s EdgeRank, monetizing the site by restricting reach.
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Twitter's Ads API is Here: So What and Now What? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Twitter's Ads API is Here: So What and Now What? | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | social media news | Scoop.it
twitter's release of its ads api is a watershed moment in social marketing.
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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | social media news | Scoop.it
Don't be fooled by this terrible social media marketing advice.
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5 Essential Social Media Optimization Tips to Turn Your Brand Into a Customer Magnet | High Quality Social Media

5 Essential Social Media Optimization Tips to Turn Your Brand Into a Customer Magnet | High Quality Social Media | social media news | Scoop.it
Do you know what social media optimization (SMO) stands for? It’s the optimization of your social communication channels for maximum exposure and
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Startup LocalResponse Targets Twitter Conversations With Display Ads | Digital - Advertising Age

Startup LocalResponse Targets Twitter Conversations With Display Ads | Digital - Advertising Age | social media news | Scoop.it
startup localresponse allows brands like coca-cola, nike, l'oreal and verizon target twitter conversations with advertising.
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Facebook’s Mobile Strategy: Create Experiences That Can’t Be Done On Desktop - AllFacebook

Facebook’s Mobile Strategy: Create Experiences That Can’t Be Done On Desktop - AllFacebook | social media news | Scoop.it
As Facebook pushes more and more to become a mobile-focused company, it wants to create experiences that simply cannot occur on laptop or desktop computers.
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Promoted Trends Now Cost $200k. Is The Return On Investment Worth It? - AllTwitter

Promoted Trends Now Cost $200k. Is The Return On Investment Worth It? - AllTwitter | social media news | Scoop.it
Promoted Trends Now Cost $200k. Is The Return On Investment Worth It?
Karen Woodward's insight:

Is it worth it? Depends on the company's resources and what their goals are. But I don't think I'd recommend it. 

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How To SEO Optimise Your Social Media Profiles

How To SEO Optimise Your Social Media Profiles | social media news | Scoop.it

"Mention the term SEO and what do you think of? Websites? Blogs, Google? They’re all correct, but what most people don’t consider is that it’s not limited to just sites.

 

Social media profiles and pages can be optimised as well. We put so much work into them that it’s easy to forget that there are many other little things that improve the chances of your page appearing in search engines.

 

While optimising your site is an important part of any SEO strategy, make sure you bring your social media pages into the mix as well.

 

Here’s a quick run-through of what each site can offer: http://www.simplyzesty.com/social-media/making-sure-your-social-media-pages-are-seo-optimised/

 


Via Antonino Militello, Gerrit Bes
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R.G. Riles's curator insight, February 10, 2013 6:28 PM

Our only addition to this little nugget of info is that social sharing is a place where your branding rules can easily be lost and go-astray. Make sure you are consistently posting content with your branding rules by your side, until they become second nature.  Fots, colors, upper-case, lower-case... it's all on the table and how will your followers know how to properly represent your brand if you do not?  If you don't have a 1 page cheat sheet for the different ways your brand can be mentioned and how you want those mentions to be constructed, you need to take a half hour to sit down and do this today.

Andrew Szabo The Marketing Chef's curator insight, February 13, 2013 8:59 AM

Optimise Your Social Media Profiles sooner than later!

agamez400's curator insight, February 24, 2013 7:04 AM

El SEO 2.0 sin social media no hay posicionamiento y sin posicionamiento no hay marketing 2.0. La simbiosis del SEO con el 2.0 es una realidad.

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | social media news | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
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16 Ways Businesses Are Using Twitter Vine | Social Media Examiner

16 Ways Businesses Are Using Twitter Vine | Social Media Examiner | social media news | Scoop.it
Twitter Vine: here are some creative ways businesses are using these short, six-second videos to engage with Twitter followers and Facebook friends.
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Facebook Confirms It Will Acquire Atlas Advertiser Suite From Microsoft To Close The Ad Spend Loop | TechCrunch

Facebook Confirms It Will Acquire Atlas Advertiser Suite From Microsoft To Close The Ad Spend Loop | TechCrunch | social media news | Scoop.it
After weeks of rumors, Facebook today announced it will buy the Atlas Advertiser Suite away from Microsoft.
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Inside the Social-Response Lab of A&E's 'Duck Dynasty' | Media - Advertising Age

Inside the Social-Response Lab of A&E's 'Duck Dynasty' | Media - Advertising Age | social media news | Scoop.it
during last night's season-three premiere, our reporter was on hand to watch a&e's social team achieve the goal of the night: get "duck dynasty" trending.
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Nielsen Agrees to Expand Definition of TV Viewing

Nielsen Agrees to Expand Definition of TV Viewing | social media news | Scoop.it
The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.
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The Problem with Facebook’s 20-Percent Text in Ad Images Rule

The Problem with Facebook’s 20-Percent Text in Ad Images Rule | social media news | Scoop.it
Facebook has recently established a rule that prohibits more than 20-percent text in mages used in News Feed ads. Great, but here's the problem...
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7 social media lessons from the Grammys for organizers of other events

7 social media lessons from the Grammys for organizers of other events | social media news | Scoop.it
The awards show offers some good examples of how to use social media. Read this article by Sree Sreenivasan on CNET News.
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[Infographic] How to Get More Clicks on Twitter | Dan Zarrella

[Infographic] How to Get More Clicks on Twitter | Dan Zarrella | social media news | Scoop.it
I've often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers.
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Twitter Itself Will Soon Decide the Value of Your Tweets

Twitter Itself Will Soon Decide the Value of Your Tweets | social media news | Scoop.it
Twitter will soon attach value ratings to users' tweets. Here's why.
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Five Ways Brands Can use Twitter's Vine App | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Five Ways Brands Can use Twitter's Vine App | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | social media news | Scoop.it
five ways brands can use twitter's vine app.
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Facebook: Twitter Isn't TV's Only Second Screen | Digital - Advertising Age

Facebook: Twitter Isn't TV's Only Second Screen | Digital - Advertising Age | social media news | Scoop.it
facebook plans to let users know what their friends are watching on tv.
Karen Woodward's insight:

Facebook = discovery, Twitter=talk

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Building a Kick-Ass Social Media Dashboard

Building a Kick-Ass Social Media Dashboard | social media news | Scoop.it
This outlines the top social media metrics that we use at Marketo on a daily bases to track our social media presence.
Karen Woodward's insight:

Helpful for those who have to report ROI to their bosses.

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How to Increase Facebook Fans and Engagement | The Marketing Nut

How to Increase Facebook Fans and Engagement | The Marketing Nut | social media news | Scoop.it
Tips on how to Increase Facebook Fans and Engagement with contests and promotions
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