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Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing

Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing | social media news | Scoop.it
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways.
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Facebook Ad Images – Tips for Killer Creative

Facebook Ad Images – Tips for Killer Creative | social media news | Scoop.it
If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look no further than the good old ad image. Here are tools, tips, and strategies to create winning Facebook ad images.
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Facebook's Analytics Tool for Ads Will Soon Measure Actions Other Than 'Likes'

Facebook's Analytics Tool for Ads Will Soon Measure Actions Other Than 'Likes' | social media news | Scoop.it
Facebook will soon introduce a feature — “Action Measurement” — that will allow marketers to see exactly how their Pages’ fans are responding to their ads.
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Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience | Copyblogger

Putting the Social Back into Social Media: 40 Ways to Build a Loyal Audience | Copyblogger | social media news | Scoop.it
Your content could be truly useful and valuable, but without one critical element, you could find yourself writing to the wind for years ...
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3 app alternatives to Instagram

3 app alternatives to Instagram | social media news | Scoop.it
Is Facebook ’s buying Instagram the cue for you to exit stage left? Fret not. Your newly attuned eye and filtering skills need not be squandered. There are several alternatives to Instagram if you’ve got to shoot and share.
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Which Social Network Should You Use -- and When? [INFOGRAPHIC]

Which Social Network Should You Use -- and When? [INFOGRAPHIC] | social media news | Scoop.it
What is Facebook best for? How about Twitter, LinkedIn, Google+? This infographic has all you need to know to leverage social networks.
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5 Top Google+ Tools and Apps for Marketing Pros

5 Top Google+ Tools and Apps for Marketing Pros | social media news | Scoop.it
Are you looking for Google+ apps and resources to enhance your marketing?
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Community Management Is Driving Social Business Adoption

Community Management Is Driving Social Business Adoption | social media news | Scoop.it
The 2012 State of Community Management Report shows that community managers are driving social business adoption.

 

While many think that “community management” is a tactical job function, Michael Brito believes that those on the front line (community managers) are actually driving social business adoption, whether they realize it or not.

 

If you read The Report in detail-  http://bit.ly/IrhBsz - and also between the lines, it’s easy to come to the conclusion that community management is very strategic and certainly a business imperative.

 

Community managers do more than just manage a content calendars and tweet all day long.

 

Many community managers today are already driving fully robust social CRM programs.

 

They are engaging day to day with the customer.

 

They are working with technology platforms and sometimes making critical technical decisions.

 

They are gathering and reporting analytics.

 

They are creating workflows and feedback loops with other, internal teams (which almost always requires change management initiatives and cross functional/geographic collaboration.)

 

And, a strategic community manager advocates on behalf of the social customer back to the business; and on behalf of employees back to management for internal community initiatives.

 

They are doing it all and it’s not easy.

 

The Community Roundtable’s Community Maturity Model - http://bit.ly/Iridyi - are shown in this Infographic.

 

The eight competencies on the Y-axis are those that must be addressed in order to build a successful community and social business.

 

The X-axis are stages of maturity that organizations go through as different competency levels are reached – clearly a very strategic model with community managers in the drivers seat. 


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maxOz's comment, April 11, 2012 3:47 AM
Alessio thank you! x
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5 Ways to Enhance Your Facebook Timeline Page With Images

5 Ways to Enhance Your Facebook Timeline Page With Images | social media news | Scoop.it
Are you wondering how to visually enhance your Timeline Facebook page?This article provides five actionable tips you can employ now.
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13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Today

13 Reasons Why Using Social Media for Business is Non-Negotiable! | Social Media Today | social media news | Scoop.it
 13 Reasons Why Using Social Media For Business is Non Negotiable!Is there ever a time when having a social media Image presence is an option?
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8 Social Media Tips For Marketing Films & Movies | FMM

8 Social Media Tips For Marketing Films & Movies | FMM | social media news | Scoop.it
How to market films and movies with social media. Best practices for transmedia and cross platform distribution; marketing strategies and tactics.
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New Online Timeline Tool Available For Everyone

New Online Timeline Tool Available For Everyone | social media news | Scoop.it
New online tool Timeline generates timelines on the web by curating content from different media like Twitter, YouTube and Flickr.
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How to Make Images Stand Out on Pinterest [INFOGRAPHIC]

How to Make Images Stand Out on Pinterest [INFOGRAPHIC] | social media news | Scoop.it

I'm sort of over Pinterest, but this is good.

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PinView Turns Your Facebook Timeline Into a Pinterest Board

PinView Turns Your Facebook Timeline Into a Pinterest Board | social media news | Scoop.it
PinView, a new Facebook app, displays items from your News Feed, Timeline, friends list and pages as small panels, just like Pinterest.
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How Tumblr plans to attract brands & their money

How Tumblr plans to attract brands & their money | social media news | Scoop.it
Tumblr is finally ready to start opening the doors to brands and will begin with a new tool for placing branded Tumblr posts into its Radar feature starting May 2, said Tumblr founder David Karp, speaking at the Ad Age Digital Conference.
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8 New Google+ Changes and How They Impact Your Business | Social Media Examiner

8 New Google+ Changes and How They Impact Your Business | Social Media Examiner | social media news | Scoop.it
New Google+ changes: learn how to implement these changes to customize and create a simpler, more beautiful Google+ page for your business.
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Marketers Can Now Target Twitter Mobile Ads By Device - AllTwitter

Marketers Can Now Target Twitter Mobile Ads By Device - AllTwitter | social media news | Scoop.it
Marketers Can Now Target Twitter Mobile Ads By Device...
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Who is Winning by Pinning? The Best of Pinterest Campaigns (So Far) | Social Media Today

Who is Winning by Pinning? The Best of Pinterest Campaigns (So Far) | Social Media Today | social media news | Scoop.it
With Pinterest exploding over the last few months, it was only a matter of time before brands got on the bandwagon – but did we all expect an influx of contests?
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Create a YouTube Traffic Jam with these 4 Simple Optimization Tips

Create a YouTube Traffic Jam with these 4 Simple Optimization Tips | social media news | Scoop.it
Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by examples from existing innovators.
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The Search for the Google of the Social Graph

The Search for the Google of the Social Graph | social media news | Scoop.it
 Mark Johnson, CEO ZiteSearch is the great triumph of computer science and mathematics. A multi-billion dollar industry was built from ...

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No More Facebook Welcome Tabs: 10 Tips for a Painless Transition to Timelines

No More Facebook Welcome Tabs: 10 Tips for a Painless Transition to Timelines | social media news | Scoop.it
Businesses may have gotten comfortable with the brand presence they built on their Facebook Page.  However, on March 30th, 2012, their page is going to change.  It will be reinvented in appearance and functionality.
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Facebook gives permalinks to individual comments, hides potential spam

Facebook gives permalinks to individual comments, hides potential spam | social media news | Scoop.it

Via 原 麻由美 Mayumi Hara, ABroaderView
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Google to launch third-party commenting platform to rival Facebook

Google to launch third-party commenting platform to rival Facebook | social media news | Scoop.it
Google is about to launch a new commenting system that will tie into the search giant's Google+ platform, web services and web search, a source close to the product's development confirmed ...
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