"The Discover tab makes it easy to discover information that matters to you without having to follow additional accounts. Starting today, the Discover tab will begin to surface content that is even more personalized and meaningful to you.
We’ve incorporated additional personalization signals to select Discover stories, including Tweets that are popular among the people you follow and the folks they follow.
The Discover tab’s new design shows who tweeted about particular stories. You can click “View Tweets" on any story to see popular Tweets from your network or recent, relevant Tweets directly below the story summary.
This social context helps you understand why each story matters to you and makes it easier to join the conversation. You can reply, retweet or favorite these Tweets, or you can “Tweet this story” to share your own perspective..."
Tumblr is finally ready to start opening the doors to brands and will begin with a new tool for placing branded Tumblr posts into its Radar feature starting May 2, said Tumblr founder David Karp, speaking at the Ad Age Digital Conference.
Yeah, what is that Discover tab for? --> The changes Twitter just announced it is making to its "Discover" tab are designed to make recommended links and topics more personalized, and therefore more accurate -- which is a good thing, because that is the single biggest business challenge...
"Pinterest’s rise has helped highlight the value of social discovery over traditional search for shopping and the lesson hasn’t been lost on competitors.
Glimpse is a new Facebook shopping discovery app that is built on top of Facebook “like” data. The app curates shopping pages for users based on their likes, as well the stuff their friends like.
While Pinterest has taught people to pin the stuff they like from the web, Glimpse takes the existing data from Facebook’s open graph and marries it with its database of 500 million products and 500,000 stores.
The result is an immediate Pinterest rival that is already informed by a user’s Facebook activity. Users don’t have to follow anyone or like anything further to immediately get a flow of products that are tailored to their tastes.
Glimpse users can just use the Facebook like button on many retailers sites to bookmark their favorites on their Glimpse page. They can also organize their page by creating separate catalogs, similar to Pinterest boards.
“Search is a task whereas discovering things you like is fun, and Glimpse is all about shopping just for fun”.
The service will start as a Facebook app but iOS and Android apps should be available in the coming weeks."
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.
If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look no further than the good old ad image. Here are tools, tips, and strategies to create winning Facebook ad images.
Is Facebook ’s buying Instagram the cue for you to exit stage left? Fret not. Your newly attuned eye and filtering skills need not be squandered. There are several alternatives to Instagram if you’ve got to shoot and share.
The 2012 State of Community Management Report shows that community managers are driving social business adoption.
While many think that “community management” is a tactical job function, Michael Brito believes that those on the front line (community managers) are actually driving social business adoption, whether they realize it or not.
If you read The Report in detail- http://bit.ly/IrhBsz - and also between the lines, it’s easy to come to the conclusion that community management is very strategic and certainly a business imperative.
Community managers do more than just manage a content calendars and tweet all day long.
Many community managers today are already driving fully robust social CRM programs.
They are engaging day to day with the customer.
They are working with technology platforms and sometimes making critical technical decisions.
They are gathering and reporting analytics.
They are creating workflows and feedback loops with other, internal teams (which almost always requires change management initiatives and cross functional/geographic collaboration.)
And, a strategic community manager advocates on behalf of the social customer back to the business; and on behalf of employees back to management for internal community initiatives.