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Instagram Launches Profile Badges

Instagram Launches Profile Badges | social media news | Scoop.it
Instagram just rolled out new Instagram badges as a way to help brands promote their accounts across the web.
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8 Indispensable Tools to Improve Your Social Media Efficiency

8 Indispensable Tools to Improve Your Social Media Efficiency | social media news | Scoop.it
Social Media can be a real time crunch. Here are eight tools to help you save time and effort.
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How to Know When to Promote a Facebook Post

How to Know When to Promote a Facebook Post | social media news | Scoop.it
Facebook Promoted Posts are a major part of the social marketing arsenal. But when should you pay the money to promote? Download this easy, 4-step guide.
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FACEBOOK: I WANT MY FRIENDS BACK

FACEBOOK: I WANT MY FRIENDS BACK | social media news | Scoop.it
If you want to send Facebook a message, please feel free to use our graphics for your Facebook page THE BIGGEST ‘BAIT N’ SWITCH’ IN HISTORY? This has been brewing since around May.
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5 Ways Your Business Should Use Twitter Hashtags

5 Ways Your Business Should Use Twitter Hashtags | social media news | Scoop.it
Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.

1. Seek Business-Specific Conversations

Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats).

If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space.

And  if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.

2. Keep it Simple and Consistent

a. Don’t create a long, complex hashtag as they are neither search-friendly nor commonly used, so your tweet will get buried quickly.

b. Don’t weigh your tweets down with excessive hashtags.  Use a thoughtful, precise selection of 1-2 hashtags per tweet

3. Create Your Own Hashtag

Brands both large and small choose to create their own hashtags for several reasons.

Hashtags are a great way to generate buzz around a marketing campaign. 

Or turn to Twitter when launching a contest, another great marketing tactic for your brand.

Ask people to tweet with a specific hashtag when they submit ideas, jokes or photos. When the entry period is over, you’ll be able to easily locate submissions in one place

 Get creative!

4. Organize Social Dashboards by Hashtag

One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard. Whether you use HootSuite or TweetDeck, you can establish columns by social network, search term, Twitter list or hashtag.

5. Take Advantage of Follow Friday

The Follow Friday movement is a great excuse for your small business to join the conversation and get its name out there.

Craft  #FF tweet s as follows:

Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF

Tip: consider making  a themed  list — e.g. Are these the best foodies to follow? Political analysts? Activists? Comedians? Narrow down the type of people you’re suggesting and indicate that in the tweet.

Many choose to support only one or two people per #FF tweet, which is a more personal approach.

You may also consider crafting a tweet for a single person if you wish to compliment or communicate with that person, be it a journalist, executive or potential business partner.

 

If you are new to Twitter and #Hastags then you may wish to refer to these articles

HOW TO: Get the Most Out of Twitter #Hashtags. http://bit.ly/TGRyT2  

Twitter's  Introduction to #Hashtags . http://bit.ly/TGRyT2

Ultimate Guide to Twitter Hashtags. http://bit.ly/Qy9pue

 

By Stephanie Buck. http://bit.ly/Qy8gmn

Source. http://on.mash.to/TAn1Ia


Via maxOz, Johnny E. Ramos Ch., Jimun Gimm, Gerda van Doorn, Gerrit Bes
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Facebook's algorithm changes make engagement all the more important | The Wall Blog

Facebook's algorithm changes make engagement all the more important | The Wall Blog | social media news | Scoop.it
Facebook recently released an update to its algorithm aimed at strengthening the importance of user engagement with pages.
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Curate Image Collections from Social Hashtags with Picsho

Curate Image Collections from Social Hashtags with Picsho | social media news | Scoop.it

Robin Good: Picsho is a free web app which allows you to search for images on Flickr, Tumblr, Instagram, Twitpic (and on other services too) by using simple hashtags, and to pull in your favorite ones into a public image board on the web that can be shared with anyone.

 

Free to use.

 

Try it out now: http://picsho.com/

 

 


Via Robin Good, Steven Hughes, Gerrit Bes
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Beth Kanter's comment, September 7, 2012 12:03 PM
Robin, this sounded like an awesome idea, but when I played with it and tried to only capture a few photos that I wanted into a collection, it created the collection with all the photos in the hashtag .. seems like some glitches
Picsho's comment, December 23, 2012 11:50 PM
Hi, Beth. Sorry for the (extremely) delayed response! It definitely sounds like what you experienced was a glitch and/or a flaw in the UX, as Picsho was very early in the beta stage when this was originally shared by Robin Good. We're sure this has been fixed, and we've added lots more features since then. We would be glad if you'd check out the web app again and give us more feedback. Thanks!
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40 Brilliant Twitter Brand Accounts You Can Learn From

40 Brilliant Twitter Brand Accounts You Can Learn From | social media news | Scoop.it
With so many businesses on Twitter, we've rounded up the best brands that use the medium to its full potential, interacting with fans and making the e...
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Email Marketing vs Social Media Marketing

Email Marketing vs Social Media Marketing | social media news | Scoop.it

According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.

There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.

Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.

While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.

 

HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.

 

By Daniel Rowles. http://bit.ly/R0TJvC

Email-Statistics-Report-2011-2015-Executive-Summary By Radicati. http://bit.ly/PE3l55

Infographic by HostPapa. http://bit.ly/O0wxTE

Source. http://bit.ly/Rt1jjh


Via maxOz, Gerrit Bes
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maxOz's comment, September 2, 2012 8:59 PM
Alessio Thank You xxx
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Report: Social network demographics in 2012

Report: Social network demographics in 2012 | social media news | Scoop.it
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.
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Facebook Officially Launches “Sponsored Results” Search Ads | TechCrunch

Facebook Officially Launches “Sponsored Results” Search Ads | TechCrunch | social media news | Scoop.it
While it hasn't been publicly announced, Facebook is now telling marketers the Sponsored Results search typeahead ad unit it began testing last month...
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10 Essential Design Tools for Social Media Pros

10 Essential Design Tools for Social Media Pros | social media news | Scoop.it
We've talked to the experts about what they use for inspiration, collaboration, and getting down to the business of design in a social media world. Here are some of the suggestions they offered up.

Via Dr. Susan Bainbridge
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How to Prevent Hackers From Taking Over Your Facebook Account | VA Simple Services

How to Prevent Hackers From Taking Over Your Facebook Account | VA Simple Services | social media news | Scoop.it
If you’re using Facebook, you can be a potential target for hackers. Fortunately, there are steps you can take to protect your Facebook account.
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | social media news | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss, roberto toppi
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How To Use Facebook Gifts

How To Use Facebook Gifts | social media news | Scoop.it
Remember those weird fake gifts you use to be able to pay a dollar for to send your friends in the early days of Facebook?
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Pinterest New Verification Process Is Good For Brands

Pinterest New Verification Process Is Good For Brands | social media news | Scoop.it
Yesterday Pinterest added a long-requested feature, verification for website owners.
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How much do social media professionals make? | Articles | Home

How much do social media professionals make? | Articles | Home | social media news | Scoop.it
A new report claims a social media strategist earns $61,000 a year. See how much other job titles in this space make—and whether you’re seeing that type of pay.
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More Social Media Seen via Mobile Phone [Infographic]

More Social Media Seen via Mobile Phone [Infographic] | social media news | Scoop.it
Social Media has come along way, but the New World Social Media had better be mobile ready to keep up with the way marketers and promoters are using it. 47.8% of trade-show and event marketers spend...

Via John van den Brink, roberto toppi
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Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch

Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections | TechCrunch | social media news | Scoop.it
Facebook has just begun testing...
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New Twitter API Drops Support for RSS, Puts Limits on Third-Party Clients

New Twitter API Drops Support for RSS, Puts Limits on Third-Party Clients | social media news | Scoop.it
Twitter officially unveiled version 1.1 of its API Wednesday, deprecating support longstanding features such as RSS in the process.
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Facebook Testing Likes, Comments On News Feed Photos That Are Part Of Albums - AllFacebook

Facebook Testing Likes, Comments On News Feed Photos That Are Part Of Albums - AllFacebook | social media news | Scoop.it
Facebook appears to be testing a new feature that allows users to like or comment on photos in their news feeds that are listed as part of albums, rather than only being able to do so with individual photographs in the news feed.
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Grafetee, an app for remembering locations, takes on Foursquare ...

Grafetee, an app for remembering locations, takes on Foursquare ... | social media news | Scoop.it

In June Rakettitiede, a startup in Helsinki, released Grafetee, an app for discovering and remembering locations. It's like Foursquare, but with a twist.


Via Andy Bull, Gerrit Bes
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After Instagram: 6 Alternative Photo Apps To Try

After Instagram: 6 Alternative Photo Apps To Try | social media news | Scoop.it
Editor's note: This post was originally published by our partners at GeekSugar.com. It's unlikely the public's love of Instagram will die down any time soon, but what if you just want to bring an app of fresh air to your smartphone camera routine?
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YouTube Finally Offers Mobile Ads

YouTube Finally Offers Mobile Ads | social media news | Scoop.it
In the past, content creators on YouTube couldn't make money from traffic coming in through tablets or smartphones.
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Facebook Tests Unliked Ads in Newsfeeds & Mobile Feeds

Facebook Tests Unliked Ads in Newsfeeds & Mobile Feeds | social media news | Scoop.it
Facebook calls its new pilot program to put more advertising in your newsfeed a “small test.”  But that small test could lead to a big gamble.
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