Your brand should be investing in hashtags as part of its social media strategy. Follow these five tips for an improved hashtag strategy.
1. Seek Business-Specific Conversations
Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats).
If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space.
And if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.
2. Keep it Simple and Consistent
a. Don’t create a long, complex hashtag as they are neither search-friendly nor commonly used, so your tweet will get buried quickly.
b. Don’t weigh your tweets down with excessive hashtags. Use a thoughtful, precise selection of 1-2 hashtags per tweet
3. Create Your Own Hashtag
Brands both large and small choose to create their own hashtags for several reasons.
Hashtags are a great way to generate buzz around a marketing campaign.
Or turn to Twitter when launching a contest, another great marketing tactic for your brand.
Ask people to tweet with a specific hashtag when they submit ideas, jokes or photos. When the entry period is over, you’ll be able to easily locate submissions in one place
4. Organize Social Dashboards by Hashtag
One of the most convenient ways to stay on top of relevant hashtags is to designate easily accessible columns within your social dashboard. Whether you use HootSuite or TweetDeck, you can establish columns by social network, search term, Twitter list or hashtag.
5. Take Advantage of Follow Friday
The Follow Friday movement is a great excuse for your small business to join the conversation and get its name out there.
Craft #FF tweet s as follows:
Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF
Tip: consider making a themed list — e.g. Are these the best foodies to follow? Political analysts? Activists? Comedians? Narrow down the type of people you’re suggesting and indicate that in the tweet.
Many choose to support only one or two people per #FF tweet, which is a more personal approach.
You may also consider crafting a tweet for a single person if you wish to compliment or communicate with that person, be it a journalist, executive or potential business partner.
If you are new to Twitter and #Hastags then you may wish to refer to these articles
Robin Good: Picsho is a free web app which allows you to search for images on Flickr, Tumblr, Instagram, Twitpic (and on other services too) by using simple hashtags, and to pull in your favorite ones into a public image board on the web that can be shared with anyone.
According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.
There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.
Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.
While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.
HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.
A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.
This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...
Social Media has come along way, but the New World Social Media had better be mobile ready to keep up with the way marketers and promoters are using it. 47.8% of trade-show and event marketers spend...
Facebook appears to be testing a new feature that allows users to like or comment on photos in their news feeds that are listed as part of albums, rather than only being able to do so with individual photographs in the news feed.
Editor's note: This post was originally published by our partners at GeekSugar.com. It's unlikely the public's love of Instagram will die down any time soon, but what if you just want to bring an app of fresh air to your smartphone camera routine?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.