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6 Biggest Mistakes Brands Make on YouTube

6 Biggest Mistakes Brands Make on YouTube | social media news | Scoop.it
In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good. As the platform grew up, a ...
Karen Woodward's insight:

It's the second-most-used search engine after Google itself and yet I don't think brands are paying enough attention. 

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Tumblr Study Says It Has More Social TV Activity Than Twitter

Tumblr Study Says It Has More Social TV Activity Than Twitter | social media news | Scoop.it
Twitter got its ad business off the ground by selling marketers on the premise that its service complements TV, and now Tumblr is treading a similar path.
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5 Tips for Managing Social Media in a Big Company |

5 Tips for Managing Social Media in a Big Company | | social media news | Scoop.it
Are you managing social media for a large company? This article shares four tips for managing company-wide social media in a complex organization.
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5 Common Mistakes to Avoid on Google+ - Jeffbullas's Blog

5 Common Mistakes to Avoid on Google+ - Jeffbullas's Blog | social media news | Scoop.it
Google+ is the second largest social media network.behind Facebook and people are still confused about it. Here are some common mistakes to avoid on Google+

Via David Blundell
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David Blundell's curator insight, May 17, 1:08 AM

Some good tips from Jeff Bullas on making sure you optimize your Google+ account. Don't know why he used Leo Sayer for the image though! . . .

Sylvia Alvarez's curator insight, May 19, 4:48 PM

Artículo interesante donde se plantean errores que cometemos por desconocimiento en el uso  de la herramienta Google+.

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How to Speak Like a Human (and Why It Matters) | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Speak Like a Human (and Why It Matters) | Convince and Convert: Social Media Strategy and Content Marketing Strategy | social media news | Scoop.it
We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. Learn how to cut through the marketing clutter with these tips on how to speak like a human.
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Boost Posts or Promoted Posts on Facebook: Which is Better? |

Boost Posts or Promoted Posts on Facebook: Which is Better? | | social media news | Scoop.it
Find out the differences between the boost posts and promoted posts, and how to choose which is right for your marketing efforts.
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How to Find Your Social Media Marketing Voice and Tone

How to Find Your Social Media Marketing Voice and Tone | social media news | Scoop.it
Your social media marketing voice isn't a statistic you can track or a design element you can tweak. But you can plan and practice. Here's what works.
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Social Media Reality Check: Four Mental Shifts Leaders Need to Make

Social Media Reality Check: Four Mental Shifts Leaders Need to Make | social media news | Scoop.it
I have previously written about the 5 Main Barriers to Digital Engagement by organizations, their leaders, and other senior professionals. These barriers include lack of knowledge and understandin…
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Tumblr Study Says It Has More Social TV Activity Than Twitter

Tumblr Study Says It Has More Social TV Activity Than Twitter | social media news | Scoop.it
Twitter got its ad business off the ground by selling marketers on the premise that its service complements TV, and now Tumblr is treading a similar path.
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Twitter Now Rolling Out Its Facebook-Like Profile Redesign

Twitter Now Rolling Out Its Facebook-Like Profile Redesign | social media news | Scoop.it
Starting today, Twitter is gradually rolling out a major redesign of user profiles.

Via David Blundell
Karen Woodward's insight:

Why Why Why???? Seriously, why do we need this?

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Valerie Adler's comment, April 24, 9:20 AM
I've just switched over to my new profile, and like it a LOT better!
Tempo's curator insight, April 28, 5:55 AM

Twitter et sa nouvelle interface, pour ou contre ?

François Lanthier's curator insight, April 30, 10:40 AM

Finally!  It was really needed...

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How to Successfully Implement a Brand Ambassador Program - The Next Web

How to Successfully Implement a Brand Ambassador Program - The Next Web | social media news | Scoop.it

How to Successfully Implement a Brand Ambassador ProgramThe Next WebMore and more companies are embracing brand ambassador and campus ambassador programs in order to get the word out about their product or service.


Via Baochi
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Facebook Advertising Campaign Structure: A Hands On Tour

Facebook Advertising Campaign Structure: A Hands On Tour | social media news | Scoop.it
Here is a step-by-step tour of the new Facebook advertising campaign structure using Ad Sets, complete with a real-world example...
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How to Identify Relevant Hashtags for Your Business

How to Identify Relevant Hashtags for Your Business | social media news | Scoop.it
Identifying the right hashtags is critical when it comes to social monitoring and engagement. Try this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag.
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Facebook Feature: Call-To-Action Buttons » Alison Zarrella

Facebook Feature: Call-To-Action Buttons » Alison Zarrella | social media news | Scoop.it
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Twitter's ‘Buy Now’ Button Won't Be a Gravy Train for Brands

Twitter's ‘Buy Now’ Button Won't Be a Gravy Train for Brands | social media news | Scoop.it
Twitter is under pressure to demonstrate more monetization options, and its recently released "Buy Now" button is an obvious step to test the channel's ability to drive affiliate or enhanced ad format revenues. In the current testing incarnation, the Buy Now button simply routes users through to the merchant's website checkout page, but in the future it's possible to see deeper integration between the button and the destination site to enable one-click purchases. However, there's plenty of room for doubt as to the immediate effectiveness of Twitter (and most other social channels) as a channel to drive sales.

Via Baochi
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Social Media Experts Help Manage The Stars

Social Media Experts Help Manage The Stars | social media news | Scoop.it
Mark Zablow and Courtney Worthman were recently hired to overhaul an actress and model who gets a little too frisky online -- copious cursing, a
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9 Signs Your Twitter Strategy Is Broken - SocialBro

9 Signs Your Twitter Strategy Is Broken - SocialBro | social media news | Scoop.it
“Tweet, tweet, Uhh Hello?” Using Twitter for business, but feel like you’re tweeting to a great abyss? We have 9 reasons why your Twitter strategy is a flop
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | social media news | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
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Amazon Introduces #AmazonCart, Social Buying Just Got a LOT Easier | MackCollier.com - Social Media Training and Consulting

Amazon Introduces #AmazonCart, Social Buying Just Got a LOT Easier | MackCollier.com - Social Media Training and Consulting | social media news | Scoop.it
This morning Amazon introduced a pretty interesting new feature called #AmazonCart.  The idea is dead simple: If someone tweets a link to a product on Twitter
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Vine Launches A Six-Second YouTube | TechCrunch

Vine Launches A Six-Second YouTube | TechCrunch | social media news | Scoop.it
When Vine first launched on the web, all you could do was view your stream and check out profiles for individual users. The desktop version came with TV Mode,..
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4 Ways To Fix Your Facebook Problem | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Ways To Fix Your Facebook Problem | Convince and Convert: Social Media Strategy and Content Marketing Strategy | social media news | Scoop.it
How to combat declining Facebook reach? Jay Baer and Roberts Rose unveil four methods, and talk about Facebook's real plans for the future
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Feedspot - A fast, free, modern RSS Reader. Its a simple way to track all your favorite websites in one place.

Feedspot - A fast, free, modern RSS Reader. Its a simple way to track all your favorite websites in one place. | social media news | Scoop.it
Feedspot - A fast, free, modern RSS Reader. Its a simple way to track all your favorite websites in one place.
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How To Create Perfect Posts On Twitter, Facebook, Pinterest, Instagram, Vine And More [INFOGRAPHIC] - AllTwitter

How To Create Perfect Posts On Twitter, Facebook, Pinterest, Instagram, Vine And More [INFOGRAPHIC] - AllTwitter | social media news | Scoop.it
How To Create Perfect Posts On Twitter, Facebook, Pinterest, Instagram, Vine And More [INFOGRAPHIC]
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Feedspot - A fast, free, modern RSS Reader. Its a simple way to track all your favorite websites in one place.

Feedspot - A fast, free, modern RSS Reader. Its a simple way to track all your favorite websites in one place. | social media news | Scoop.it
Feedspot - A fast, free, modern RSS Reader. Its a simple way to track all your favorite websites in one place.
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Facebook Launches Its 15-Second, Auto-Playing Video Ads | TechCrunch

Facebook Launches Its 15-Second, Auto-Playing Video Ads | TechCrunch | social media news | Scoop.it
Facebook just announced that it's starting to run the video ads that it started testing last fall. In a company blog post, Facebook says it's working with..

Via David Blundell
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Ryan DePoppe's curator insight, March 17, 9:29 AM

It will be interesting to see how this plays out. It could get REALLY annoying, really quick. I love video's impact on marketing efforts, but I don't want it forced down people's throats either....

renata mello's curator insight, March 22, 5:56 AM

What does this mean for brands? Will it help increase sales?

Shri Ram Heritage's curator insight, April 4, 12:25 AM

www.raobikajigroups.com

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3 Facebook Advertising Tools That will Save Significant Time and Money

3 Facebook Advertising Tools That will Save Significant Time and Money | social media news | Scoop.it
Facebook advertising can be expensive and time consuming. Here are 3 Facebook advertising tools that will save you time and money.
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