When you find a picture online that would be perfect for your project, it's hard to know whether you're allowed to use it. Follow this flow chart to know for sure and avoid getting yourself in any trouble.
We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. Learn how to cut through the marketing clutter with these tips on how to speak like a human.
Twitter is under pressure to demonstrate more monetization options, and its recently released "Buy Now" button is an obvious step to test the channel's ability to drive affiliate or enhanced ad format revenues. In the current testing incarnation, the Buy Now button simply routes users through to the merchant's website checkout page, but in the future it's possible to see deeper integration between the button and the destination site to enable one-click purchases. However, there's plenty of room for doubt as to the immediate effectiveness of Twitter (and most other social channels) as a channel to drive sales.