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Le content marketing en 4 étapes - agence communication maetva | Agence Communication multispécialiste Paris & Strasbourg, Alsace, France | maetva

Le content marketing en 4 étapes - agence communication maetva | Agence Communication multispécialiste Paris & Strasbourg, Alsace, France | maetva | "K"ommunication | Scoop.it
Encore sous exploité par les annonceurs, le marketing de contenu (storytelling) permet d’ajouter de la valeur à votre marque en créant une relation émotionnelle forte avec vos clients.
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Rescooped by Amélie Kucharski from Integrated Brand Communications
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This Chart Shows That Google Is Bigger Than Newspapers And Magazines

This Chart Shows That Google Is Bigger Than Newspapers And Magazines | "K"ommunication | Scoop.it

Business Insider has put together a pretty interesting graph that is getting a lot of attention in the media. It illustrates, citing data from Google, the NAA and the PIB, that Google is now bigger than both magazines and newspapers in terms of advertising in the U.S.

 

Business Insider CEO Henry Blodget presented the graph as a slide at the Ignition 2013 conference, and it really does paint a vivid picture about just how big of an impact Google has had on the advertising industry as the print industry declines.

 

And again, this is just the U.S.

Google is reportedly on pace to do $60 billion in revenue this year, most of which will come from advertising. And they’re even giving away some for free.

 

In some countries, Google is working with publishers to help them monetize their content using Google ads.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 13, 2013 11:10 AM

An interesting comparision of #advertising revenue #trends for Google, Newspapers and Magazines from 2004 to 2013. There has clearly been a huge shift in ad sales not only in where the dollars are spent but also the magnitude of spending, which appears down as well.

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Comment les Marketeurs B2B utilisent le marketi...

Comment les Marketeurs B2B utilisent le marketi... | "K"ommunication | Scoop.it
Lorsqu’on regarde la dernière infographie de LinkedIn, on apprend que 93% des marketeurs B2B utilisent le marketing de contenu et que 58% de ces professionnels projettent d’augmenter leur budget pour ce poste au cours de l’année prochaine.
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Carrefour lance ses premières cabines d’essayage virtuelles

Carrefour lance ses premières cabines d’essayage virtuelles | "K"ommunication | Scoop.it
Pour promouvoir la nouvelle collection de la marque Tex, Carrefour met en place des cabines d’essayages virtuelles du 19 au 25 mars ! La cabine d’essayage, c’est souvent l’enfer : entre le stress du rideau qui ne ferme pas, ton collant qui te colle au mollet et la lumière qui ne met personne en valeur, ce [...]
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How a Winery Uses Social Media to Increase Sales and Brand Loyalty

How a Winery Uses Social Media to Increase Sales and Brand Loyalty | "K"ommunication | Scoop.it

How can wineries use social media to increase sales when the law prohibits them from giving away product samples?

 

Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on awinning social media formula that pays dividends in both increased sales and brand loyalty.

Wineries face special challenges in promoting their business on social media. The federal Alcohol and Tobacco Tax and Trade Bureau, known as the TTB, considers social media “advertising,” and regulates what wineries can do.

 

The regulations primarily affect Whitehall Lane in two different ways. They cannot run contests that give away wine, and they must monitor user-generated content for anything that might promote irresponsible drinking.

“We don’t fool around with the TTB regulations,” said Katie Leonardini, direct sales manager for Whitehall Lane. But that hasn’t stopped them from successfully using social media to grow a loyal fan base outside the tasting room. This in turn has increased both wine club membership and direct sales. Here’s how they do it.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 13, 2013 9:12 PM

An excellent example of how #socialmedia can be used to build #brandloyalty.

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Social Media from 1969 to 2013: What a Long Strange Trip It's Been - INFOGRAPHIC - Steve Kayser

Social Media from 1969 to 2013: What a Long Strange Trip It's Been - INFOGRAPHIC - Steve Kayser | "K"ommunication | Scoop.it
Can you imagine a world without email, selfies, tweets, likes, shares,+'s ... even Google?

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, November 5, 2013 3:40 PM

A short history of #socialmedia in #infographic form.